Official Blog of GTM360 Marketing Solutions
Dear Editor of Economic Times: This has reference to the op-ed entitled Make Making A Big Deal by Tushar Gore in today’s Economic Times. Every time I see the metro being built just outside my building complex, I’m fascinated by the complexity and number of moving parts involved in the construction. Therefore, I fully agree with … Read more
This post is a slightly edited version of my answer to the following Quora question: In coming up with plans with 28 days’ validity, I’m guessing TELCOs have been inspired by one of the 29 Psychological Tricks To Make You Buy More that leverage inherent biases exhibited by consumers. According to this Visual Capitalist article, … Read more
In Global Pricing Tracks PPP, Not PCI, we took the examples of three mainstream products and showed that multicountry prices track Purchasing Power Parity (PPP), not Per Capita Income (PCI). I’d previously used the following line diagram to illustrate this point visually: As you can see, in this chart, PPP and PCI are depicted as … Read more
Here’s our latest success story: SAAS Vendor Minimizes Churn And Maximizes Revenue New Onboarding Wizard Eliminates Cognitive Dissonance And Enhances Usage This SAAS vendor faced abnormal churn in the weeks following new customer acquisition and reached out to us for assistance. Our analysis nailed the vendor’s use of Excel as the root cause of the … Read more
In his ET WEALTH column entitled If it seems too good to be true, it probably is, Dhirendra Kumar describes the following asymmetry between victims and perpetrators of cybercrime: Individual victims – even when they are well-off and educated – are poorly equipped to detect fraud. The fraudsters are invariably well-experienced at what they’re doing … Read more
A Porsche costs $120,000 in USA, which is twice the nation’s Per Capita Income of $60,000. For $3,400, which is 2X of India’s Per Capita Income of $1,700, you won’t even get a Maruti 800. The same model of Porsche would cost ₹1.25 crores ($156K) in India, which is 92X the Per Capita Income of … Read more
Between Eight WYSINWYG Terms In Finance – Part 1 and Eight WYSINWYG Terms In Finance – Part 2, we covered eight terms in finance that should not be taken literally i.e. they’re WYSINWYG (“What You See Is Not What You Get” – to be pronounced “wisinwig”). To recap, they were: Nonprofit Company Winner Takes All … Read more
Customer Experience (CX) is the customer’s takeaway of their experience with the supplier’s company, product, process and employees. Click here to see the detailed definition of CX from Gartner. Customer’s Experience (C’sX or CSX) is the experience itself. CSX is akin to Customer Journey. As illustrated in the following exhibit, Customer Journey is what a … Read more
WYSINWYG (to be pronounced “wisinwig”) means “What You See Is Not What You Get”. We described four WYSINWYG terms in finance in Eight WYSINWYG Terms In Finance – Part 1: Nonprofit Company Winner Takes All Banking the Unbanked Too Big To Fail We will cover four more finance WYSINWYGs in this second part. #5. MARKET … Read more
Let’s see the pitch of a few B2B technology products: ERP prevents stock-outs by triggering stock transfers from one store to another, thereby driving greater revenues. WMS drives greater inventory turns, and thus reduces working capital costs. CEM increases visibility of gifts across the distribution channel, thereby delivering more bang for the trade promotion buck. … Read more