Official Blog of GTM360 Marketing Solutions
We took the following example of a cybercrime in Why Is It Hard To Catch Cybercriminals? Joe uses a digital payment to buy something from Jane, and does not get what he ordered. (For the uninitiated, A2A RTP stands for Account-to-Account Real Time Payment, where money goes from sender’s bank account to receiver’s bank account … Read more
On the back of Russia’s invasion of Ukraine, many companies in USA and EU have shut down their operations in Russia, effectively stopping supplies of their products and services to the invader. The West has kicked out many Russian banks from the global payment messaging network SWIFT, which has made it very difficult for Russia … Read more
When the authorities say cash leads to tax evasion, counterfeiting, etc., the common man (“Joe”) thinks it’s because cash is anonymous. When they goad him to ditch cash and move to digital payments, Joe assumes that digital payment will eliminate fraud because it’s not anonymous. Then, one day, Joe uses a digital payment like UPI … Read more
If you sell to a business, you’re B2B. If you sell to a consumer, you’re B2C. That much is clear. According to the popular narrative, if you sell to a business, which sells to a consumer, you’re B2B2C. That’s not correct. The true B2B2C is when Your company sells a product / service to a … Read more
Open Banking is a flop, it’s too costly, clunky, and businesses struggle to make money from it. – Anne Boden, CEO of Starling Bank, to Treasury Committee (Source). With a regulatory mandate and after five years of incessant media buzz, EU Open Banking recently crossed 5 million users. See Open banking passes five million user … Read more
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it’s done via pre-recorded messages. Lately, there has been a bombardment of such robocalls from this company. I’m not able to understand the strategy here. Not everyone is selling … Read more
I received the following notification from a product I’d recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text Blaze is a nifty Chrome Extension that works like a keyboard shortcut but for autofilling your online content. I was immediately attracted to this San … Read more
In Credit Card Best Practices – Part 1, I argued that whether credit card is boon or bane is shaped by whether you use it or let yourself get used by it. I then outlined five best practices for using credit card in a way that it serves the cardholder’s interest. In this second part, … Read more
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several interesting questions. One of them is Rajeev Jog, my fellow alum from IIT Bombay. The other would like to remain anonymous. I’ve already responded to … Read more
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card is a weapon of mass financial destruction. Maximalists put as many of their spends on credit card as possible. Haters shun credit card like the … Read more