Official Blog of GTM360 Marketing Solutions
Back in the day, whenever we bought the latest model of a product, we got more features than we had in the previous model. Barring very few exceptions, the feature set of a new model of a PC, laptop, smartphone, mobile app or enterprise software was a superset of the feature set of the old … Read more
I’ve been asked many times to weigh in on the new PINless regime for credit and debit card payments in India. Most recently it was on Quora, where I was asked to answer the following question: Why is it not required to enter a PIN to authenticate a credit or debit card in many countries? … Read more
According to the popular narrative, new age companies leverage data in virtually every facet of their business (as against traditional companies that run on intuition). To a large extent, this belief is right. Many digital natives owe their spectacular rise in the last decade or two to their prowess with data and analytics. A big … Read more
Every time I go to this leading public sector bank, I see a long line of people outside the branch. “Outside the branch” is the operative phrase because these people literally stand outside the branch. I found out that they’re migrant laborers who queue up to send money from large cities where they work to their family … Read more
It’s not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013 blog post entitled The Severe Identity Crisis On Twitter For Digital Marketers, I’d suggested the following tools to overcome the Twitter identity crisis: Twitter Search … Read more
I’ve been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and mainframes. I know software is eating the world, and all that, but hardware still holds a certain charm for me (as does pizza!). Software is … Read more
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized financial services because their digital-only footprint would make it cost-effective from them to go to the rural hinterlands where traditional banks with branches have not … Read more
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of ‘Top 20 Marketing Tech Solutions Providers 2019 from India’. Our shortlisting was driven by two of our martech products, namely, EMAIL360 and MICROSITE360. According to CIOReviewIndia, “The selection committee and the CIO Review magazine editorial board find “EMAIL360 … Read more
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
In Product Versus Services Selling – Part 1, I’d highlighted three differences between IT product and services selling. In this second part, I’ll cover two more differences and examine the implications of these five differences on the way forward for the Indian IT industry. #4. PROSPECTING V. CLOSING According to the popular narrative, it’s easier … Read more