Official Blog of GTM360 Marketing Solutions
Central Bank Digital Currency is digital cash. Like paper currency notes, it’s issued by the central bank and does not bear interest. Also, like paper currency notes, it’s legal tender. At its inception, CBDC was supposed to be based on the blockchain. We don’t hear much about that facet of it nowadays. At least 130 … Read more
Right sizing of the trial version is key to the success of a SAAS product. If the trial version is as heavy as the full version of the software, customers may get confused, and bounce out. If the trial version is too light, customers may dismiss the software as a “feature not app”, and bounce … Read more
Imagine that you just placed an order for a SAAS software. You receive the username and password to access the software. You head over to the app’s website, enter your credentials and log in. Boom! You see a forest of links and buttons. You’re overwhelmed and feel like tearing your hair. Back in the days … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone, demand has skyrocketed as more and more media outlets have put their content behind paywalls, but per … Read more
Wet Ink Signature is the conventional way of issuing consent by signing on paper with a pen. Digital Signature is the modern way of consenting digitally with a DSC (digital signature certificate). In the context of this blog post, I’m defining digital signature broadly so as to include agreement issued via password, PIN, OTP, and … Read more
Banks have created the impression that they love credit cardholders who pay only the minimum balance every month and revolve their outstandings so that they can earn juicy interest off of them. This has led the Average Joe / Jane credit cardholder to think that banks make money only on interest, and believe that they … Read more
Aspirational Feature is a 10X feature in a software that attracts a lot of users to switch products but is not used by most defectors after they make the switch. A 10X feature can be found in a new product or a later version of the same product (collectively “Aspirational Product”). We’ve covered the 10X … Read more
SafetyNet is a UK Open Banking fintech that provides Overdraft Avoidance. While the uninitiated can Google “overdraft protection” for a prosaic definition of the term, Stanley Bing offers the following tongue-in-cheek description for one of the most lucrative products of banks: No matter what you spend with your debit card, even if you have no money in … Read more
AWS Snowmobile is an 18-wheel truck that physically transports Exabyte-scale data from customers’ premises to AWS Regions in a 45 feet container. For the uninitiated: 1 Exabyte = 1000 Petabyte = 1,000,000 Terabytes = 1,000,000,000 Gigabytes. AWS Regions are separate geographic areas that Amazon uses to house its AWS infrastructure. These are distributed around the … Read more