Official Blog of GTM360 Marketing Solutions
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Soon after I published Witness Swears To Tell “The Whole Truth” – But Can He?, I came across a great example for the central theme of the post. This was in Scott Turow’s latest novel PRESUMED GUILTY. Aaron Housley, resident of Skageon County, is arrested for homicide and obstruction of justice. The first crime happens in … Read more
I’ve written many times about how ChatGPT has turned many things in my long pending wish lists to reality e.g. responsive design website, data miner, semantic search. Let me add Explainer Video to that list. I’ve been trying to make an explainer video for my company for a while. The best-in-class video production agencies in … Read more
Sorry for the headline bait but after last year’s headline When Will M&A Propel An Indian IT Company Into Fortune Global 500?, I couldn’t think of a better way to express the role of M&A in ushering the Indian IT industry into the doorsteps of the elite league of the world’s top 500 companies this … Read more
I recently covered the primary issues related to the ban of UPI by small merchants: Do small merchants make so much money? Why refuse UPI? Why avoid GST? Are small merchants evading GST? What about Income Tax? In this blog post, I’ll explore some secondary issues. For the sake of completeness, I’ll continue with the … Read more
When you touch a hot plate, you’ll reflexively withdraw your hand and douse it in a bucket of ice to escape the hot burn. However, if you dunk your hand in ice without having touched a hot plate, you can get a frostbite. Likewise, a guy who bought a stock based on tips from a … Read more
A B2B Appointment Booking firm (herewith “Acme”) serves B2B technology vendors for whom it creates awareness, generates interest and sets appointments for meetings with decision makers of companies in their Ideal Customer Profile. Acme employs people to do research, understand the vendor’s (i.e. its client’s) product or service, create compelling messaging, develop email flyers, telescript … Read more
Facing mounting GST notices, many small merchants in Bangalore and elsewhere in the state of Karnataka are declining UPI and other digital payments, and insisting on cash from their customers. They include streetfood vendors, pushcart sellers, and khirana stores (India’s version of mom-and-pop stores selling grocery). This is causing major inconvenience to consumers who have … Read more
In courtrooms, witnesses take a solemn oath to “tell the truth, the whole truth, and nothing but the truth.” At the same time, they’re also instructed to “only answer the question asked.” (In fact, they can be cut off or even censured if they go beyond the specific scope of a question.) I’m not a … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked outrage in the media all over the world, including India. In its article entitled Visiting students can’t hide social media accounts from Uncle Sam anymore, … Read more