Official Blog of GTM360 Marketing Solutions
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Peter Thiel interview question: What is the one thing that’s true but nobody believes it when you tell them? I have not attended an interview with Peter Thiel nor do I have any intention of doing so. But I do know 10 things that are true but nobody believes me when I tell them. I’ll … Read more
Back in the day, when you wanted to pay Tom, you whipped out your cheque book, wrote Tom’s name in the payee field, and handed over the cheque to Tom. Things were simple. Then banks introduced electronic payments. You no longer paid Tom. You paid Tom’s Account Number and IFSC Code / Sort Code / … Read more
“A basic premise of Web3 is that every product is simultaneously an investment opportunity” – Matt Levine The previous post entitled How Tokenonmics Has Revolutionized Web3 Software was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tokenomics … Read more
When I signed up for Netflix more than a year ago, I used my credit card as my payment method. On the tenth of every month, the streamer would charge my credit card on file automatically. Life was good. Then RBI Emandate happened. While you can find all about this new regulation in my blog … Read more
In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more
I don’t recall the last time I looked forward to the release of the Fortune Global 500 issue as eagerly as I did this year. (For the first time ever, I set up a Google Alert for the keyword “Fortune Global 500”. It worked, although I’d to filter out a lot of noise in the … Read more
We saw three hurdles blocking the mainstream adoption of CRO in Three Inhibitors Of CRO. To do a quick recap, they are: Pushback from ad agencies. Since CRO crimps ad spend, it threatens loss of ad agency revenues. Lack of adjective. “Companies need CRO when their websites are frictional, frictionful… or what?“ Pedantic practitioners. With … Read more
Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore, ATTRACT precedes CONVERT, … Read more
According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more
All my life I answered the question in the title of this blog post with a resounding “Of course, I own my shares”. That changed after I read an article on MIT Technology Review a few years ago. According to @techreview, when you buy shares in dematerialized form, you don’t actually own the shares – … Read more