IT Marketing

Remote Working Funny Incident

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According to The Register article entitled New York Attorney General probes Charter over claims it forced staff to work in offices amid coronavirus pandemic, US telco Charter Communications is facing an investigation … over allegations … that it forced employees in New York to go into their offices for work, rather than (letting) them … … Read more

One Secret About Jargon That One-Percenters Will Never Tell You

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In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will describe another way in which jargon is used by the One-Percenters. For the uninitiated, the term refers to members of the top one percent of … Read more

The Secret To Success In Outsourced B2B Lead Generation

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Any business endeavor has many drivers of success. Leadgen is no exception. But, unlike other pursuits, outsourced B2B lead generation has one driver that has an outsized influence on its success: Definition of Lead. If you get this right, half your success is assured. On the other hand, if you leave it to your outsourced … Read more

Don’t Ascribe To Generation What Can Be Explained By Age

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Most statements about behavior of Millennials are true for all people when they were 25 years old, regardless of whether they really belong to the generation called Millennials (defined as born between 1995-2005) or some other generation like Gen X, Boomers or Gen Z. Let’s take one oft-quoted behavior: Millennials prefer renting to owning houses. … Read more

Latecomer Outflanks Incumbent Products

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Here’s our latest success story: Latecomer Outflanks Incumbent Products “AHA” moment gives the winning edge to new SAAS product A midsized IT company wanted to develop a new Configure-Price-Quote product and engaged us to provide specifications for its Minimum Viable Product version. CPQ is a category of software used to support the configuration, pricing and … Read more

Why Does Cross Selling Fail?

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In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more

Cross Selling Is Hard

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I recently came across a post on social media predicting that WhatsApp will very soon become India’s largest digital payments product because it has 450 million users in India. I politely pointed out to the Original Poster that WhatsApp has precisely zero customers for its payments service and that nobody can tell how many of … Read more

Season’s Greetings

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Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2019 were: #10. Are Digital Natives Losing Their Data Chops? #9. Blockchain – Calling BS On Decentralization & Resilience #8. Demystifying The Ubiquitous Sample Size Of 2000 #7. Regulated Blockchain – Oxymoron But Killer App #6. Mastering PUSH Notifications … Read more

Better A Digital Colonizer Than Digital Colony Be!

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Of late, there’s a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to blame for letting India become a digital colony. What’s worse, we’ve been doing this for ages and never seem to learn from past mistakes. I … Read more

Britannia World Cup CEM – Low Budget Campaign Or Outright Scam?

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Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo code on the product package and SMS it to a telephone number (92620 92620). But, from here on, the Britannia CEM campaign deviated significantly from … Read more