Official Blog of GTM360 Marketing Solutions
In Want v. Like: Decoding The Eternal Disconnect In Consumer Behavior, we saw a couple of examples of the eternal disconnect between what consumers say they want and what they actually like. We also speculated on the root cause of this conflict. In this follow on post, we’ll examine the implications of the want-versus-like disconnect … Read more
Consumers tell you in surveys and focus group studies what features they want in your product. You build a product with those features. Consumers don’t like them. Your product bombs. In consumer behavior, there’s often a disconnect between what consumers say they want and what they actually like. In Why Do People Obsess Over Security … Read more
A friend recently asked me the following question via Twitter: @s_ketharaman Thoughts? I am not so sure since infra is still not scaling. https://t.co/vDi1zHZynB — Gopinath Pandalai (@gopibella) April 28, 2020 I read the linked HBR article on Blockchain technologies and replied as follows: Many mobile payments use cases I never thought could go digital … Read more
Most of us are familiar with Cost-plus and Value-based pricing, which are the two most commonly used methods for pricing products and services. In cost-plus pricing, all input costs are totalled up and a markup is applied on top to arrive at the selling price. More the number of inputs, higher the cost and, ergo, … Read more
Analytics is indispensable for a B2C website. Website analytics tools like Google Analytics etc. reveal friction hotspots, blindzones, etc. and thereby help website owners redesign forms, modify CTAs, rotate online ads, etc. (The use of multiple etceteras in the previous sentence is intentional – there are indeed many analytics tools available for doing many things … Read more
“Cognizant fires 30,000 employees at mid managment levels.” “Infosys lays off 10,000 project managers.” The media has been full of such reports for a while now. The common narrative in these doomsday prophecies is as follows: World is going digital. Employees at middle management of Indian IT Services companies are not geared up for digital … Read more
There are several ways for IT companies to differentiate their products and services. They include: STRADOF framework to look beyond features to find differentiators Marketable Items to make headway in crowded markets ASPOs to improve cold call response rates. But all of them cost money and take time. Meanwhile, here’s a low hanging fruit for … Read more
According to the popular narrative, a software product should be highly customizable so that it can meet the customer’s specific requirements. Often times, when customers say customization, they have in mind labels, forms and reports. Certainly all leading COTS (Commercial Off The Shelf) software products do support customization of this nature. But when customization enters … Read more
According to The Register article entitled New York Attorney General probes Charter over claims it forced staff to work in offices amid coronavirus pandemic, US telco Charter Communications is facing an investigation … over allegations … that it forced employees in New York to go into their offices for work, rather than (letting) them … … Read more
In Six Secrets Of Making Jargon Work For You, I described many ways by which you can legitimately use jargon in your sales and marketing efforts. In this post, I will describe another way in which jargon is used by the One-Percenters. For the uninitiated, the term refers to members of the top one percent of … Read more