IT Marketing

Bitcoin As Cryptocurrency – Product or Marketable Item?

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SEC’s approval for Bitcoin ETF makes it official that Bitcoin is an asset – because ETFs are created only out of assets (or asset classes, apart from indexes). Ergo you have Sensex ETF, S&P500 ETF, Gold ETF, Crude Oil ETF. Crude oil ETFs — KK (@KrishnakuKumar) February 8, 2024 Since ETF is not a thing … Read more

12 Things About B2B Branding That You Probably Didn’t Know

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Branding is often conflated with marketing and other elements of marketing. Before we clear some of the misconceptions about branding and amplify some of its other attributes, let me copy-paste the definitiion of branding from our previous post titled Power Of Branding In B2B. Branding “Branding” is endowing products and services with the power of … Read more

Power Of Branding In B2B

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According to the popular narrative, branding is needed only in B2C. That’s not true. Branding plays an equally important role for B2B products and services. For the purpose of this blog post, we will use the following definition of branding: Branding “Branding” is endowing products and services with the power of a brand. Where a … Read more

How To Resolve Pricing Paradoxes

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In Five Pricing Paradoxes, we covered many pricing paradoxes and speculated on why they happen. In this post, we will examine if and how they need to be fixed. Is There A Problem? While there’s a logic to pricing paradoxes, we cannot expect the Average Customer to accept them. As a result, they will complain about … Read more

Five Pricing Paradoxes

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According to common wisdom, middleman adds a margin, so his price will be higher than the original manufacturer’s price. Why do D2C brands price their products higher on their own website and make them cheaper on marketplaces like Amazon? I always assumed buying from their website is cheaper, given they save on commissions. What's the … Read more

European Blockchain Loyalty Management Solution Grows Adoption Manifold

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Here’s our latest success story: European Blockchain Loyalty Management Solution Grows Adoption Thought leadership content takes decision maker access to next level Based in Europe, our customer provides blockchain-based loyalty management platform development services. The company had acquired two marquee customers in infrastructure and banking. Keen to grow adoption in these two industries, our customer … Read more

Technology Matters – Just Not At The Top Of Funnel

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Back in the day, technology vendors used Feature Selling to sell their products. In this technique, they use product features to create interest among the target audience. As everybody and his dog talked about ERP, CRM, MA, CBS, etc., the market got crowded. As our inboxes filled up and our attention spans dwindled, this method … Read more

Calling BS Of Bank Fintech Partnership

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Fintech came into existence with the charter of disrupting traditional banks. It sought to achieve its mission by democratizing finance with modern technologies and superior customer experiences. The plan was to unbundle banking into multiple products, be a CHILL entrant in each product, bring the unbanked and underbanked into its fold first, then work its … Read more