Two Ways To Boost The Adoption Of UPI Lite

A couple of years ago, ET Prime reported that core banking systems (CBS) at Indian banks were creaking under the load of burgeoning UPI volumes. Being an account to account realtime method of payment (A2A RTP MOP), every UPI transaction pings the CBS of the payor’s  bank. Suppose a payor (aka remitter) spends a total … Read more

SaaS Repatriation – For & Against Faceoff

In Will ChatGPT Kill SaaS?, I coined the term SaaS Repatriation to describe the nascent practice of enterprises shutting down their SaaS products and developing AI systems inhouse using ChatGPT, GitHub Copilot, and Replit. This is like the good old custom development of software, just built by these three popular AI coding copilots rather than … Read more

Will ChatGPT Kill SaaS?

The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more

ChatGPT: Navigating the Peaks and Troughs Of Gartner Hype Cycle

Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the Trough of Disillusionment phase of the hype cycle. Maybe it has, going by bearish reports around Generative AI technology in the recent past. In this … Read more

Five Ways To Repel Customers

On a marketing blog, you’d be expecting to read about five (or more) ways to attract customers. After seeing the title of this post, if you’re wondering whether you’ve landed up on an anti-marketing phishing site, worry not. This is indeed GTM360 Blog. To attract customers, you need to repel customers. Why? No product can … Read more

Bitcoin As Cryptocurrency – Product or Marketable Item?

SEC’s approval for Bitcoin ETF makes it official that Bitcoin is an asset – because ETFs are created only out of assets (or asset classes, apart from indexes). Ergo you have Sensex ETF, S&P500 ETF, Gold ETF, Crude Oil ETF. Crude oil ETFs — KK (@KrishnakuKumar) February 8, 2024 Since ETF is not a thing … Read more