Official Blog of GTM360 Marketing Solutions
Regulatory mandates EU PSD2 in the European Union and Reg 1033 in USA have decreed that banking data belongs to consumers and stipulated that banks must let consumers access their master and transaction data and also that they must provide a convenient way for consumers to share their data with fintechs. I call this “B2C … Read more
We did not reach a conclusion on the outlook for SaaS Repatriation at the end of our previous blog post Will ChatGPT Kill SaaS?. But that doesn’t mean the fledgling trend won’t have any impact. (For the uninitiated, “SaaS Repatriation” is the new movement where companies stop using SAAS and develop the they functionality they … Read more
A couple of years ago, ET Prime reported that core banking systems (CBS) at Indian banks were creaking under the load of burgeoning UPI volumes. Being an account to account realtime method of payment (A2A RTP MOP), every UPI transaction pings the CBS of the payor’s bank. Suppose a payor (aka remitter) spends a total … Read more
In Will ChatGPT Kill SaaS?, I coined the term SaaS Repatriation to describe the nascent practice of enterprises shutting down their SaaS products and developing AI systems inhouse using ChatGPT, GitHub Copilot, and Replit. This is like the good old custom development of software, just built by these three popular AI coding copilots rather than … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the Trough of Disillusionment phase of the hype cycle. Maybe it has, going by bearish reports around Generative AI technology in the recent past. In this … Read more
This has been a year of big ticket M&A in the Indian IT industry. While the acquisitions haven’t put any Indian IT company on the FORTUNE GLOBAL 500 list yet, for the first time since I started writing this annual post around a decade ago, I’m convinced that M&A will propel the Indian IT industry … Read more
(This post is a slightly edited version of my answer to the above Quora question.) When I pay my electricity bill on the utility company’s website or app, I’m using the so-called “Biller Direct” model whereas, when I pay the same bill on my bank’s website or app, I’m using the so-called “Bank Direct” model. Under … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more