Official Blog of GTM360 Marketing Solutions
(This post is a slightly edited version of my answer to the above Quora question.) When I pay my electricity bill on the utility company’s website or app, I’m using the so-called “Biller Direct” model whereas, when I pay the same bill on my bank’s website or app, I’m using the so-called “Bank Direct” model. Under … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more
On a marketing blog, you’d be expecting to read about five (or more) ways to attract customers. After seeing the title of this post, if you’re wondering whether you’ve landed up on an anti-marketing phishing site, worry not. This is indeed GTM360 Blog. To attract customers, you need to repel customers. Why? No product can … Read more
SEC’s approval for Bitcoin ETF makes it official that Bitcoin is an asset – because ETFs are created only out of assets (or asset classes, apart from indexes). Ergo you have Sensex ETF, S&P500 ETF, Gold ETF, Crude Oil ETF. Crude oil ETFs — KK (@KrishnakuKumar) February 8, 2024 Since ETF is not a thing … Read more
People throw around the M word too freely. Whenever a company increases its price, behaves arrogantly, sucks at customer service, or acts in any other manner against the consumer’s proximate interest, Jane / Joe Six Pack rushes to accuse it of being a monopoly. This is wrong. Monopoly means there’s only one supplier in a … Read more
Branding is often conflated with marketing and other elements of marketing. Before we clear some of the misconceptions about branding and amplify some of its other attributes, let me copy-paste the definitiion of branding from our previous post titled Power Of Branding In B2B. Branding “Branding” is endowing products and services with the power of … Read more
According to the popular narrative, branding is needed only in B2C. That’s not true. Branding plays an equally important role for B2B products and services. For the purpose of this blog post, we will use the following definition of branding: Branding “Branding” is endowing products and services with the power of a brand. Where a … Read more
In Five Pricing Paradoxes, we covered many pricing paradoxes and speculated on why they happen. In this post, we will examine if and how they need to be fixed. Is There A Problem? While there’s a logic to pricing paradoxes, we cannot expect the Average Customer to accept them. As a result, they will complain about … Read more
According to common wisdom, middleman adds a margin, so his price will be higher than the original manufacturer’s price. Why do D2C brands price their products higher on their own website and make them cheaper on marketplaces like Amazon? I always assumed buying from their website is cheaper, given they save on commissions. What's the … Read more
Here’s our latest success story: European Blockchain Loyalty Management Solution Grows Adoption Thought leadership content takes decision maker access to next level Based in Europe, our customer provides blockchain-based loyalty management platform development services. The company had acquired two marquee customers in infrastructure and banking. Keen to grow adoption in these two industries, our customer … Read more