IT Marketing

Product Versus Services Selling – Part 1

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This is a slightly edited version of my answer to the following question on Quora: At the highest level, “selling is selling is selling”. Sellers of both product and services need to convey the value of their offerings and get paid in return for the value. Because of this, many tech founders think that there’s no … Read more

Six Secrets Of Making Jargon Work For You

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jargon /ˈdʒɑːɡ(ə)n noun special words or expressions used by a profession or group that are difficult for others to understand. Many people go by the above dictionary meaning of the term jargon and rant against it. They forget that jargon is also an abbreviation. Click here to see examples of jargon from various fields. This is … Read more

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 2

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I’d concluded in Part 1 of this blog post that the Indian IT industry has the optimum quality of software engineers. My assertion was based on the work done by the industry so far since its inception in the early 1990s. In this second part, I’ll examine this topic from the perspective of the work likely … Read more

Indian IT Industry Needs Better Quality Sellers & Marketers, Not Engineers – Part 1

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This is a slightly edited version of my answer to the following question on Quora: Short Answer: The Indian IT Services industry has optimum-quality software engineers, neither low- nor high-quality. Long Answer: Before I launch into my long answer, here are a few assumptions: “Software engineer” refers solely to coders employed by mainstream Indian IT Services … Read more

Tradeshow SAAS Provider Digs Into The Trenches

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Here’s our latest success story: Tradeshow SAAS Provider Digs Into The Trenches Product management inputs enrich product Coming from the advertising industry, the founders of this startup were deeply exposed to the tradeshow business. They were fully familiar with the pain areas faced by tradeshow exhibitors and desired to use technology to solve them. At … Read more

Why Do People Lie With Charts?

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In Three Ways To Lie With Charts, we saw the following tactics: Slippery Slope Slide Floating Origin Fraud Dual Axis Deception The most common reason for people to lie with charts is that they are shilling some product, service or ideology and run into facts that derail their pitch, so they need to lie to continue … Read more

Blockchain – Calling BS On Decentralization & Resilience

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Since I wrote Flight Delay Insurance – Why Blockchain?, I’ve come across several updates that have reinforced my skeptical views around the claim of decentralization and raised new doubts about the touted advantage of resilience. UPDATE #1: SINGLE POINT OF FAILURE Let me take the following remark in my original post: Data is distributed across multiple … Read more

Five Ways To Stand Out In A Highly Competitive B2B Market

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This is a slightly edited version of my answer to the following question on Quora: Given below are five things that you, as a seller of a B2B product or service, can do to stand out from your competition in a highly crowded B2B market. Respond to inbound leads received via your info@company.com email address. From personal experience … Read more