Official Blog of GTM360 Marketing Solutions
Take the following thread on Twitter. @s_ketharaman: Merchant A/c is reqd. for BharatQR, I wonder how many such merchants will qualify for it. Meanwhile, PayTM will race ahead:) @logic: After Banks figure this out and do something with eKYC, they will realize that people are not ready to pay MDR, want privacy @s_ketharaman: But Merchants … Read more
If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. Let's stop pretending that the average Customer Service Rep has an IQ of 140 when we believe that chatbots are not intelligent enough to replace human agents. https://t.co/ErzpUfMmLP via @verge . #CustomerService pic.twitter.com/ujDj2l3593 … Read more
Contrary to popular belief, Flipkart didn’t pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007. I remember placing orders from a dial-up modem in 1998 and paying online by credit card, which was the only mode of payment supported by … Read more
Since I wrote Strange Happenings In Amazon India, I went through another experience with Amazon India. It was so strange that it merits a separate blog post. Here goes. I’d recently ordered a leather wallet from Amazon India. When I received it, I realized that it didn’t have a coin pouch. Therefore, I wanted to … Read more
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go … Read more
I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany, UK, USA and, finally, India, during which period I must’ve bought at least 100 items from it. Knock on wood, Amazon hasn’t even bungled a … Read more
I read the following question on Quora recently: You buy a pen from a store. Then, are you a customer of that store or pen manufacturing company? Normally, my answers on Quora are rather short. After seeing this answer by Quora's founder @adamdangelo, I no longer worry about whether my replies are too terse. https://t.co/V6UqD1qinA … Read more
Whenever they’re asked to sweeten a deal, most vendors respond with a discount. They don’t have to. In Five Ways To Sweeten A Deal – Apart From Discount, we gave several alternative tactics for sweetening a deal without dropping the price. We illustrated some of them with our interactions with the following vendors: Acme Accounting: … Read more
Buyer power in online marketplaces is obvious. Choice of platforms, sales returns, seller rating and venting on social media are among the many ways in which buyer is king in online marketplaces. Platform power is also fairly obvious: Blacklisting errant sellers and withholding payments to them are some of the tools available to the platform to flex its … Read more
There’s a raging debate about ad visibility in recent times. Much as I’d like to think it’s triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade, the real reason doesn’t matter. The crux of the issue is that advertisers are claiming that ~15% of their online ads are seen by bots, … Read more