Official Blog of GTM360 Marketing Solutions
According to the old adage, “something is better than nothing”. This has become common wisdom because it’s often true. But there are a few critical situations where it’s fatally flawed. In this post, I’ll give a few examples. #1. CACHE MEMORY Back in the day, the IT hardware company I worked for launched two models … Read more
At the end of my blog post titled Retail Is Still Barking Up The Wrong Tree Against Ecommerce, I’d made a bold prediction that, within a few months, I’d find a few more non-price related reasons for shopping online. Well, it took me longer than that but I found one recently. This was at the outlet … Read more
Over the years I’ve bought a wide range of products and services from banks, insurers, etailers, colleges, publishers, brick-and-mortar stores, hardware and software companies, TELCOs, airlines and travel agencies. My experience as a customer ranges from delight (Ecommerce and Travel) through to exasperation (Higher Education, Media, and Retail) and indifference (BFSI, Technology and Telecom). Poor … Read more
Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alternative currency and quack like an alternative currency. Blockchain lets them pass the Duck Test and become a alternative currency aka alt-coin. I’ve heard of platforms that help … Read more
On job sites like Fiverr and Upwork, you’ll find many job listings for writing fake reviews. Interestingly, on the same platforms, you’ll also find many job listings for removing fake reviews, like the following one: From personal experience and anecdotal evidence, many online reviews are fake. Regular readers of this blog know that I don’t … Read more
I’m happy to announce that I’ve published a book! Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining … Read more
In When A Business Is VC Funded, VC Is The Business, we saw how VCs are driven by traditional business metrics like profitability and ROI although their portfolio companies are not. Contrary to common wisdom, the VC industry has a stellar track record on these conventional KPIs. First, let’s take profitability. It’s no secret that many … Read more
A couple of years ago, virtually every driver of my Uber and Ola taxi rides used to praise the two cab aggregators to high heavens for paying them huge incentives. Many of them would ask me how these startups could afford to shell out that kind of money when they were collecting less than half … Read more
Take the following thread on Twitter. @s_ketharaman: Merchant A/c is reqd. for BharatQR, I wonder how many such merchants will qualify for it. Meanwhile, PayTM will race ahead:) @logic: After Banks figure this out and do something with eKYC, they will realize that people are not ready to pay MDR, want privacy @s_ketharaman: But Merchants … Read more
If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. Let's stop pretending that the average Customer Service Rep has an IQ of 140 when we believe that chatbots are not intelligent enough to replace human agents. https://t.co/ErzpUfMmLP via @verge . #CustomerService pic.twitter.com/ujDj2l3593 … Read more