Official Blog of GTM360 Marketing Solutions
We saw many best practices to escape Subscription Trap in Six Hacks To Escape Subscription Trap. At the end of the post, we noted that none of them is guaranteed to work in 100% of the cases. Well, then, what is? Some people have told me that you can contact your bank to reverse unwanted subscription … Read more
In What Is Subscription Trap?, we saw several Dark Patterns used by brands and service providers (“Merchants”) to make it difficult for us to cancel subscriptions like Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video service / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software e.g. Salesforce In this … Read more
All of us are familiar with the following subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software e.g. Salesforce A subscription is for a given plan at a fixed monthly fee. When you sign up for it, you typically submit … Read more
This is a slightly edited version of my answer to the following question on Quora: I had a similar experience recently. I scanned the Merchant’s QR code at a restaurant with my PayTM app. PayTM asked me to link my bank account to complete the payment via UPI. I refused to do so because I wanted … Read more
When I was in Germany in the early 2000s, all my questions about distance would receive answers in terms of time. That too, under two conditions, namely, without traffic and with traffic. For example, if I asked a customer, “how far is your office from Munich airport”, the typical answer would be, “one and a … Read more
In my last post on cross-selling entitled Cross Selling Is Hard, we had seen several cross-selling flops by majors. In each case, a company that is wildly successful in one product category attempts to cross-sell a new product to its existing customers and achieves very little success. In some cases, the lack of success is … Read more
Any digital payment goes through a long and tortuous value chain comprising multiple entities. If we take credit card as an example, the entities include Consumer (e.g. You), Merchant (e.g. Amazon, DMART), Issuer (the bank that issues the card and enables the Consumer to make card payments e.g. Citi), Acquirer (the bank that supplies the … Read more
Top 6 US banks posted a trillion dollars in profits in the last 10 years. "Top 6 Banks In USA Earn $1 Trillion In Profits In Last 10 Years" ~ https://t.co/coy2mSvu3C via @maxabelson @business .That's the same period when fintech was supposed to disrupt dinosaur banks. #Disruption #Shisruption #Banking #FinServ pic.twitter.com/kjZfCkqSbC — Ketharaman Swaminathan (@s_ketharaman) … Read more
Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo code on the product package and SMS it to a telephone number (92620 92620). But, from here on, the Britannia CEM campaign deviated significantly from … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more