Official Blog of GTM360 Marketing Solutions
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card is a weapon of mass financial destruction. Maximalists put as many of their spends on credit card as possible. Haters shun credit card like the … Read more
At the conclusion of my post entitled How RBI Emandate Can Become Consumer Savior, I had outlined two alternative operating models for the new RBI Emandate. For the uninitiated, Emandate, a new regulation that came into effect in India from 1 October 2021, changes how banks process recurring payments and auto debits (“Standing Instructions”) set … Read more
Here’s our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its … Read more
We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever, many of us get waylaid by bank staff trying to sell credit card, personal loan, mutual fund, stock trading / DEMAT account, and other financial … Read more
Phishing attacks typically stoke greed or fear, just as many genuine business pursuits do. Not surprisingly, they enjoy a fairly high success rate. At 3%, it comes close to the conversion rate of leading ecommerce websites like Amazon and Flipkart. Surprised to learn that phishing emails have a success rate of ~3%. That's as high … Read more
Bait and Switch and Phishing are both deceptive. But, beyond that basic characteristic, they’re not the same. In Bait and Switch, the deception is in the offer. In Phishing, the deception is in the offeror. Let’s get on with it. Bait and Switch Bait and Switch is a type of Dark Pattern in which “you … Read more
Dear Editor of Economic Times: This has reference to the twin op-ed entitled “IT GIVES THE CREEPS” by Ateesh Tankha and Mythili Bhusnurmath in today’s edition of The Economic Times. This article reminds me of similar opinions expressed on these very pages in the 1990s regarding equity. Despite all the doomsday prophecies made by pundits … Read more
Reserve Bank of India brought Emandate into force on 1 October 2021. As we saw in RBI Emandate: Revenue Killer Or Consumer Interest Savior?, this regulation impacts recurring payments and auto debits (“Standing Instructions”) set up with credit card and debit card. This was after a postponement of six 24* months at the behest of … Read more
After being postponed by six months, RBI Emandate has finally come into effect from 1 October 2021. Applicable to recurring payments and auto debits, the new regulation has caused massive chaos for media companies, SaaS vendors and other businesses whose revenue model is anchored on automatically charging a credit card or debit card on file … Read more
Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its bank account on the back of differentiators like return of canceled cheque. (For the uninitiated, banks return canceled cheques to customers by default in USA … Read more