Official Blog of GTM360 Marketing Solutions
Imagine that you just placed an order for a SAAS software. You receive the username and password to access the software. You head over to the app’s website, enter your credentials and log in. Boom! You see a forest of links and buttons. You’re overwhelmed and feel like tearing your hair. Back in the days … Read more
Whenever a new term enters the hype cycle, it’s fashionable for people to bandy it about all the time, sometimes correctly but most of the time loosely. Embedded Finance is one such term. In this post, we will unpack the term, specifically from the consumer point-of-view. A consumer goods retailer in India offered installment purchase … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more
When it comes to per article sales, everybody points to ready demand, takes supply for granted, and focuses on the fulfilment, mainly micropayments. This has been going on for years during which many micropayments have come and gone, demand has skyrocketed as more and more media outlets have put their content behind paywalls, but per … Read more
Wet Ink Signature is the conventional way of issuing consent by signing on paper with a pen. Digital Signature is the modern way of consenting digitally with a DSC (digital signature certificate). In the context of this blog post, I’m defining digital signature broadly so as to include agreement issued via password, PIN, OTP, and … Read more
Banks have created the impression that they love credit cardholders who pay only the minimum balance every month and revolve their outstandings so that they can earn juicy interest off of them. This has led the Average Joe / Jane credit cardholder to think that banks make money only on interest, and believe that they … Read more
Finance is full of hair splitting as I warned in Hair Splitting In Finance. Payments is no exception. In Retail Payments Primer, I highlighted that credit card, debit card, wallet, UPI and other retail methods of payments (MOPs) are not equal. Now National Payments Corporation of India would like us to appreciate that there are … Read more
Aspirational Feature is a 10X feature in a software that attracts a lot of users to switch products but is not used by most defectors after they make the switch. A 10X feature can be found in a new product or a later version of the same product (collectively “Aspirational Product”). We’ve covered the 10X … Read more
In Bills And Statements Are Hard To Decipher, we noted that it was very hard to read bills and statements from banks, ecommerce companies, retailers and other industries. We took two examples and did a deep dive to understand the full extent of the indecipherability problem: Ecommerce Bill Bank Statement In this post, we will … Read more