Official Blog of GTM360 Marketing Solutions
While building the new GTM360 website, I asked ChatGPT for code for the following responsive design elements: 3 images side by side Table with 2 rows, first row with 3 images, second row with 3 links 3 images side by side on one line and 3 links on the next line 3 images side by … Read more
Here’s our latest success story: European Blockchain Loyalty Management Solution Grows Adoption Thought leadership content takes decision maker access to next level Based in Europe, our customer provides blockchain-based loyalty management platform development services. The company had acquired two marquee customers in infrastructure and banking. Keen to grow adoption in these two industries, our customer … Read more
Right sizing of the trial version is key to the success of a SAAS product. If the trial version is as heavy as the full version of the software, customers may get confused, and bounce out. If the trial version is too light, customers may dismiss the software as a “feature not app”, and bounce … Read more
Twitter announced a paid blue check plan at a price of $8/month soon after Elon Musk acquired the company last year. The company advertised the following features for this premium plan. I recently did a test drive of X Blue. Here are its pros and cons based on my personal experience. What’s Hot Longer posts: … Read more
Among others, the credit card value chain comprises the following entities: Consumer (aka Customer, Cardholder), who uses the credit card to pay for the purchase Merchant (aka Store, Retailer), who sells what the consumer purchases Issuer Bank, which issues the credit card to the consumer Acquirer Bank, which issues the POS terminal and Merchant Agreement, … Read more
Zepto just became the first unicorn in the Quick Commerce space. Zepto, an India-based grocery delivery company, secured a $200 million Series E at a $1.4 billion valuation in a deal led by Stepstone Group. – Axios Pro. Compared to UDAAN and a couple of other startups that became unicorns in six months or so, … Read more
Imagine that you just placed an order for a SAAS software. You receive the username and password to access the software. You head over to the app’s website, enter your credentials and log in. Boom! You see a forest of links and buttons. You’re overwhelmed and feel like tearing your hair. Back in the days … Read more
Whenever a new term enters the hype cycle, it’s fashionable for people to bandy it about all the time, sometimes correctly but most of the time loosely. Embedded Finance is one such term. In this post, we will unpack the term, specifically from the consumer point-of-view. A consumer goods retailer in India offered installment purchase … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more