Official Blog of GTM360 Marketing Solutions
For a long time, I’d been using the standard SEARCH function supported by WordPress to find my posts on this blog. Like all search engines, it works by matching keywords i.e. if my search query is “price early late”, it will find all blog posts that contain these words; if there aren’t any, it will … Read more
In Why Do Hyperlocal Apps Have So Much Location Friction?, we had a look at several location-related friction hotspots in hyperlocal apps like Dunzo, Ola, Pizza Hut Delivery, Rapido, and Uber. Subsequently, in Three Innovations To Remove Location Friction In Hyperlocal Apps, we looked at how these friction hotspots are caused by certain fundamental limitations … Read more
At its inception two years ago, Pune Metro supported the following ticketing options: Human-operated ticket counter Self-service kiosk WhatsApp e-ticket Contactless prepaid card. Since I’ve a great experience with contactless prepaid cards on rapid transport networks in several cities in the world (e.g. London Oyster Card), I jumped at the last option. My first attempt … Read more
In my blog post entitled Using ChatGPT As A Data Analysis Assistant, I described a Stock Portfolio Prediction Tracker in which I’d used the Data > From Web feature in Excel to scrape the Current Market Price of various stocks from Yahoo! Finance website. While I was quite satisfied with scraping in the short term, I … Read more
In Why Do Hyperlocal Apps Have So Much Location Friction?, I described many friction hotspots while entering and editing locations in hyperlocal apps like Ola, Rapido, Uber (Rideshare) Pizza Hut, Swiggy (Food delivery) Dunzo, Swiggy Genie (Runner) Many of these apps have excellent UX. I found it hard to believe that they’d have bungled just … Read more
The term “location” seemingly means different things in different hyperlocal apps: Locality / neighborhood e.g. Kalyaninagar Address e.g. B1-504 Silver Oak, Kalyaninagar, … Pickup / delivery point e.g. Flat # 504 on the fifth floor of B1 building in Silver Oak society in Kalyaninagar… (cf. footnote 1). I’ve been using Location Based Service apps for … Read more
Between my two blog posts titled Using ChatGPT As A Data Analysis Assistant and Data Analysis By ChatGPT, I covered seven examples of data analysis via ChatGPT. Retail Format Price Comparison Stock Portfolio Prediction Tracker Pizza Coke Sales Correlation Marketing Campaign Strategy ETF Composition Is G7 Obsolete? ChatGPT And The Art Of Motorcar Maintenance Since … Read more
If there’s a flood in Chennai, they’ll call it Climate Change and whine that they’re not able to produce solar energy. If there’s a drought in Vancouver, they’ll call it Climate Change, and whine that they’re not able to produce hydro power. It will never occur to them to produce hydro power in Chennai or … Read more
For over a decade, I’ve been dreaming of an analytics platform that would ingest my Excel file, process it, and give me actionable insights – without any effort from me. My XLS file could have raw data on newsletter subscribers, sales pipeline, interviews of job applicants, and so on. If you think it sounds like … Read more
Data analysis is not the first thing that comes to mind when you think of a language model – large or small – but ChatGPT happens to be quite good at it. During the past year, I turned to ChatGPT several times for help with analyzing data. In this post, I’ll give three examples of … Read more