Official Blog of GTM360 Marketing Solutions
A company that invests in ERP stands to gain from higher inventory turns, lower DSO, etc. Benefits of enterprise software are generally of the nature of increase in income and / or reduction in expense. To calculate the ROI of its investment, the company would add up the dollar value of the total benefits and … Read more
People started complaining about the decline in quality of Google Search around a decade ago. Accordingly, many pundits predicted the demise of Google Search in the then near future. But, for reasons I speculated in my blog post entitled The End Of Google Search Is Not Nigh, it did not happen. Then came ChatGPT at … Read more
When you get off at London Heathrow airport (LHR), you can reach the Heathrow Tube stations without going to the street level. Without leaving the building of Frankfurt Airport (FRA), you can not only reach the Airport (Flughafen) Station of the intracity S-Bahn public transport network but also of the intercity long distance rail network. … Read more
I’ve written many times about how ChatGPT has turned many things in my long pending wish lists to reality e.g. responsive design website, data miner, semantic search. Let me add Explainer Video to that list. I’ve been trying to make an explainer video for my company for a while. The best-in-class video production agencies in … Read more
I recently covered the primary issues related to the ban of UPI by small merchants: Do small merchants make so much money? Why refuse UPI? Why avoid GST? Are small merchants evading GST? What about Income Tax? In this blog post, I’ll explore some secondary issues. For the sake of completeness, I’ll continue with the … Read more
When you touch a hot plate, you’ll reflexively withdraw your hand and douse it in a bucket of ice to escape the hot burn. However, if you dunk your hand in ice without having touched a hot plate, you can get a frostbite. Likewise, a guy who bought a stock based on tips from a … Read more
A B2B Appointment Booking firm (herewith “Acme”) serves B2B technology vendors for whom it creates awareness, generates interest and sets appointments for meetings with decision makers of companies in their Ideal Customer Profile. Acme employs people to do research, understand the vendor’s (i.e. its client’s) product or service, create compelling messaging, develop email flyers, telescript … Read more
Facing mounting GST notices, many small merchants in Bangalore and elsewhere in the state of Karnataka are declining UPI and other digital payments, and insisting on cash from their customers. They include streetfood vendors, pushcart sellers, and khirana stores (India’s version of mom-and-pop stores selling grocery). This is causing major inconvenience to consumers who have … Read more
One of the hottest use cases of AI in Marketing is Personalization. The dictionary meaning of personalization is as follows: Personalization: The action of designing or producing something to meet someone’s individual requirements e.g. the goal of search personalization is to help the searcher save time. In the context of marketing, I’ll slightly rephrase this … Read more
The US federal government recently announced plans to carry out social media vetting of visa applications of all foreign students desiring to pursue higher studies in USA. This has sparked outrage in the media all over the world, including India. In its article entitled Visiting students can’t hide social media accounts from Uncle Sam anymore, … Read more