Official Blog of GTM360 Marketing Solutions
To: editet@timesgroup.com Subject: India’s Gotta Reset & Dance | Letter to the Editor Dear Editor of Economic Times: This has reference to the op-ed titled “India’s Gotta Reset & Dance” by T K Arun in today’s edition of Economic Times. Nobody denies the benefits of R&D. The only questions in the context of India are … Read more
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won’t work since that will … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows by connecting APIs between different systems. Its $4 billion valuation is a good measure of how successful it has been. MuleSoft is another very successful … Read more
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I is Information K is Knowledge W is Wisdom For the uninitiated, the largest consulting firm in the world defines “data product” as follows: What is … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the Trough of Disillusionment phase of the hype cycle. Maybe it has, going by bearish reports around Generative AI technology in the recent past. In this … Read more
(This post is a slightly edited version of my answer to the above Quora question.) When I pay my electricity bill on the utility company’s website or app, I’m using the so-called “Biller Direct” model whereas, when I pay the same bill on my bank’s website or app, I’m using the so-called “Bank Direct” model. Under … Read more
Soon after the demonetization of high value currency notes in India in 2016, there was a huge cash crunch and the public was exhorted to switch to cashless methods of payments like mobile wallet, NEFT, and cheque (UPI boom happened a little later). Many Indians were skeptical of the offtake of digital payments due to … Read more
India has 800 million Internet users. Fiji has 0.8 million Internet users. Still the latest global digitalization index ranks India below Fiji because 70% of Fiji nationals have access to the Internet as against 60% of Indians. This is absurd, as Deepak Mishra says in his op-ed titled “Make (Indices) in India” in the Economic … Read more