Official Blog of GTM360 Marketing Solutions
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2019 were: #10. Are Digital Natives Losing Their Data Chops? #9. Blockchain – Calling BS On Decentralization & Resilience #8. Demystifying The Ubiquitous Sample Size Of 2000 #7. Regulated Blockchain – Oxymoron But Killer App #6. Mastering PUSH Notifications … Read more
Of late, there’s a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to blame for letting India become a digital colony. What’s worse, we’ve been doing this for ages and never seem to learn from past mistakes. I … Read more
I put several hotel rooms on my credit card one month. The next month, I get a “30% OFF” coupon from AirBnB for staying at one of its properties the next time. My first reaction is that my credit card company has “sold” my personal data to AirBnb. Ditto when I Talk about a brand … Read more
Britannia recently ran a Customer Engagement Management campaign for its NICE biscuit. Like any typical CEM campaign, the BRITANNIA KHAO WORLD CUP JAO campaign required consumers to find a promo code on the product package and SMS it to a telephone number (92620 92620). But, from here on, the Britannia CEM campaign deviated significantly from … Read more
One of the chief ways in which we help software companies is by introducing “aha” moments in their new products. It’s almost not necessary to define “aha” moments. The term is quite self-explanatory. We see them all around us. A few “aha” moments that come readily to my mind are: Google Assistant: Google Assistant is … Read more
In continuation of Part 1, here are three more situations in which the old adage, “something is better than nothing” is critically flawed. #3. DARK STORE INVENTORY The way ecommerce works, you place an order on the website of an ecommerce company (e.g. Amazon) and the company ships the ordered good(s) from a central warehouse. … Read more
According to the old adage, “something is better than nothing”. This has become common wisdom because it’s often true. But there are a few critical situations where it’s fatally flawed. In this post, I’ll give a few examples. #1. CACHE MEMORY Back in the day, the IT hardware company I worked for launched two models … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more
I came across a Customer Engagement Management program on Britannia bread recently. The program was called Morning Jackpot and it was run jointly between India’s leading bread and biscuit manufacturer Britannia and Payment Service Provider PayTM. Like in any other digital CEM program, each pack of the product – Britannia Healthy Slice and Britannia 100% Whole bread, in this case – … Read more
As anyone in the B2B technology industry would know, case study is vital in business development and sales. More than anything else, it’s this piece of marketing collateral that demonstrates a vendor’s “street cred” to the world and proves to potential customers that it has “been there, done that”. For ready reference, here’s an example … Read more