Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
In Part 1 of this blog post, I had given seven examples that showed that, just because you can do something doesn’t mean that you will. In this Part 2, I will give eight more examples. 8. Millennials do everything on a mobile phone. Therefore, they will refuse to visit bank branches. Just because Millennials … Read more
There’s a wide gulf between what one can do and what one will do. Can depends on ability whereas will depends on wish. The two are not always aligned. Without realizing this, many people jump to simplisitic conclusions about motives and behaviors of individuals and companies. This includes troll armies on Twitter spinning conspiracy theories … Read more
Sensex recently hit 50,000. The index of the thirty biggest Indian companies by market capitalization listed in Bombay Stock Exchange has appreciated 50X in the last 30 years: From 1,000 on 27 July 1990 to 50,000 on 21 January 2021. The only other asset class that comes to mind with similar – or even higher … Read more
We saw three illustrations of False Positive in the first part of False Positive Primer. They were: Credit Card Fraud Detection & Prevention Covid-19 Test “Cry Wolf” Syndrome In this second part, we take up three more examples of this concept in statistics. #4. EMAIL SPAM FILTER Have you ever found your emails suddenly landing … Read more
I have been asked many times if I will use WhatsApp after its new privacy policy comes into effect in February. That’s not strictly true. I’ve been asked only once. Most recently by a woman on Twitter. So you will continue to use Whatsapp after February? Is that what you are saying? Monopoly means greater … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. Our Top 10 blog posts in 2020 were: #10. Dr. Batra’s – A Sanitizer That Will Outlive The Virus #9. All Digital Payments Are Not Equal – Overview Of Payment Rails #8. Cross Selling Is Hard #7. How To Make “Work From Home” … Read more
Since companies comprise individuals, many people believe that companies and individuals will behave in an identical manner under the same situation. I disagree. There’s a big disconnect in the behavior of individuals versus companies. I can think of at least three reasons for this disconnect: Fiduciary responsibility Market cap Emotion #1. FIDUCIARY RESPONSIBILITY Let me … Read more
I concluded my blog post entitled Demystifying The Ubiquitous Sample Size Of 2000 on the following note: A survey with a sample size of merely 2000 can deliver statistically significant results for a population of millions provided the sample is representative of the population, which is determined by how homogeneous or heterogeneous the population is. … Read more
This is a slightly edited version of my answer to the following question on Quora: How is it that Amazon doesn’t make a profit, yet Jeff Bezos’ net worth is in the billions? The question is temporally flawed since Amazon does make profits today. But there was a time when Amazon made losses and still Jeff … Read more
The Netflix show Social Dilemma has rekindled the eternal controversy over privacy, tracking, and manipulation by digital companies. As consumers, many of us outrage at brands for using our private information to target us with personalized communications, ads and targeted offers. In this post, I’m going to go out on a limb and argue that … Read more