Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
The title of this blog post might sound insensitive at first glance but I couldn’t find a better way to capture the fact that Covid-19 has favorably impacted some companies and adversely impacted others on the FORTUNE magazine’s ranking of the top 500 corporations in the world. Last year, I predicted: … the assymetric nature … Read more
As soon as the UK government announced that it won’t accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that CoWIN portal provides cloud-based, digitally signed vaccination certificate. UK cannot make sense of India's CoWin vaccine certificate, because India's QR coded, digitally signed document is … Read more
It has become a favorite pastime for a lot of people to predict the disruption of B2B sales. (Ditto banks, telcos, et al.) Take the author of this LinkedIn post entitled Enterprise Sales Has Been Disrupted – Why Sales Pros Should Care for instance. Like disruption talk in many other areas, this is a sureshot … Read more
Many product and service providers entrap consumers in subscriptions that they no longer need or want. The Rogue’s Gallery of shady merchants includes some of the largest and most valuable companies on the planet, as we saw in What Is Subscription Trap?. Uber fines Rider even when Driver cancels. Few Riders jump thru' the hoops … Read more
Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.) Both of them sell online and via brick-and-mortar stores. Their products are used by a Consumer i.e. private individual in his or her personal capacity … Read more
Welcome to the new GTM360 Blog! We have upgraded our blog to responsive design so that it provides an awesome UX on both desktop and mobile devices. All past blog posts have been migrated to the new blog. Greenfield Versus Migration Setting up a new WordPress blog is easy. While the famous 5-minute installation on … Read more
In Interoperability – The Sole Loser In UPI, we saw why interoperability has been compromised in UPI. In this post, we’ll explore ways to revive this noble goal. Some people advocate education campaigns to increase awareness of VPA and thereby revive interoperability. Once people know what a VPA is, first they would ensure better VPAs and … Read more
Customer Centric means “thinking about the customer while designing your product and overall experience”. There are various facets to the customer: Tasks – as in jobs to be done Preference – as in taste Interest – as in vested interest Welfare – as in happiness All of the above Which facet should customer-centric credo think … Read more
Many people conflate the amount of payments processed in a country with the country’s GDP. This is wrong: GDP drives, but does not cap, TPV. Take the COO of a leading mobile payment fintech: April loss of business is $80bn approx vs cost of vaccinating India $8bn:RTGS – 🔻33%NEFT – 🔻34%UPI – 🔻3%IMPS – 🔻9%Credit Card … Read more
I’ve written before on Artificial Intelligence in User Interface of websites and apps. This post is about a related topic: Artificial Intelligence in User Experience. For the unintiated, User Interface, User Experience and Customer Experience are not the same. UI: Nice-looking form.UX: Do we need the form?CX: Enhance customer journey in and out of the … Read more