Ketharaman Swaminathan

People Buy From People But Must Get Used To Paying Numbers

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Back in the day, when you wanted to pay Tom, you whipped out your cheque book, wrote Tom’s name in the payee field, and handed over the cheque to Tom. Things were simple. Then banks introduced electronic payments. You no longer paid Tom. You paid Tom’s Account Number and IFSC Code / Sort Code / … Read more

Teardown Of Web3 Tokenonomics

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“A basic premise of Web3 is that every product is simultaneously an investment opportunity” – Matt Levine The previous post entitled How Tokenonmics Has Revolutionized Web3 Software was about the revolutionary impact of tokenomics on Web3 software. In this post, we will do a deep dive into the following characteristics of Tokenomics. The genuine Tokenomics … Read more

How Crypto Tokenonomics Is Revolutionizing Web3

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In the traditional Onprem software paradigm, a Customer pays the full License Fee of the software upfront and gets the rights to use the software in perpetuity. If he wants maintenance and updates, he additionally pays AMC every year, which is typically 18-22% of the LF. Upgrades are charged separately, as and when they’re released. … Read more

Four Ways To Boost CRO

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We saw three hurdles blocking the mainstream adoption of CRO in Three Inhibitors Of CRO. To do a quick recap, they are: Pushback from ad agencies. Since CRO crimps ad spend, it threatens loss of ad agency revenues. Lack of adjective. “Companies need CRO when their websites are frictional, frictionful… or what?“ Pedantic practitioners. With … Read more

Column Will Help Open Banking To Scale New Heights

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Fintechs have gestured for years that they will disrupt traditional banks with their shiny apps. When asked uncomfortable questions about banking charters, finsurgents have brushed off those questions with the offhand remark that a charter is commodity. Apart from some of those trash-talking fintechs, nobody got disrupted. Not surprising because a charter is a moat, … Read more

Three Inhibitors Of CRO

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Digital Marketing comprises two stages: ATTRACT: Attract traffic to your website, app store page, and social media properties (collectively “website”). CONVERT: Get your website visitor / app user (collectively “visitor”) to take some purchase-oriented action. Obviously, you need to get visitors to your website before you can nudge them towards purchase. Therefore,  ATTRACT precedes CONVERT, … Read more

Five Reasons Why Amazon’s Sales Are Down By 33%

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According to @sweatystartup, shipment volumes at a certain Amazon Distribution Center (“said DC”) are down from 75,000 to 50,000 packages a shift. Friend works at an Amazon distribution center. Volume down from 75,000 packages a shift to 50,000 or less. Hiring freeze began last week. Managers walking around mid shift offering optional vacation time (basically … Read more