Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
Somebody was recently perplexed on LinkedIn about the kind of marketing adopted by a leading used cars portal: Cold Calling was earlier done by telecallers. Now it’s done via pre-recorded messages. Lately, there has been a bombardment of such robocalls from this company. I’m not able to understand the strategy here. Not everyone is selling … Read more
I received the following notification from a product I’d recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text Blaze is a nifty Chrome Extension that works like a keyboard shortcut but for autofilling your online content. I was immediately attracted to this San … Read more
In Credit Card Best Practices – Part 1, I argued that whether credit card is boon or bane is shaped by whether you use it or let yourself get used by it. I then outlined five best practices for using credit card in a way that it serves the cardholder’s interest. In this second part, … Read more
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several interesting questions. One of them is Rajeev Jog, my fellow alum from IIT Bombay. The other would like to remain anonymous. I’ve already responded to … Read more
On the one hand, there are people who think credit card is one of the greatest inventions of mankind. On the other hand, there are people who think credit card is a weapon of mass financial destruction. Maximalists put as many of their spends on credit card as possible. Haters shun credit card like the … Read more
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office, I happened to gaze out of a window. While I couldn’t see anything, I could stick my hand out and touch the adjacent building. As … Read more
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This book is written by a non-geek and is targeted at non-geeks running their own blogs. It’s a one-stop guide for crazy busy people without technical … Read more
At the conclusion of my post entitled How RBI Emandate Can Become Consumer Savior, I had outlined two alternative operating models for the new RBI Emandate. For the uninitiated, Emandate, a new regulation that came into effect in India from 1 October 2021, changes how banks process recurring payments and auto debits (“Standing Instructions”) set … Read more
It’s no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of decision-makers on a daily basis. I am surprised to see many stakeholders not aware of the importance of the role of QA and the need … Read more
In the latest Lee Child novel Better Off Dead, Jack Reacher checks in to a hotel in a remote town in Texas, enroute Alabama. The room is booked in his name and prepaid by the bad guys whose nuke he’s ferrying from a hic town on the Mexican border in Arizona. When the lady at … Read more