Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
I once argued that Banks Will Never Catch Up With The Frictionless UX Of Fintechs. Since then, I’ve seen some improvements in the user experience of banking apps. My go-to Payment app now has a four digit PIN (down from six digits) Stock trading app keeps me logged in the whole day (instead of logging … Read more
This blog does not get into politics but tariffs have significant impact on business in general and sales and marketing in particular, hence this exception. Tariffs on imports has been a major plank on which Donald Trump ran for President of the United States. Unlike many political candidates who forget about campaign promises after assuming … Read more
During the recently concluded NASSCOM Technology & Leadership Forum 2025 conclave held in Mumbai, the OGs of Indian IT industry noted that the time is ripe for the industry to pivot to Output-based Model. I shared this article on LinkedIn (and X fka Twitter) with the following comment: “Output-based Model” is correct. Kudos to Indian … Read more
In my blog post entitled Using ChatGPT As A Data Analysis Assistant, I described a Stock Portfolio Prediction Tracker in which I’d used the Data > From Web feature in Excel to scrape the Current Market Price of various stocks from Yahoo! Finance website. While I was quite satisfied with scraping in the short term, I … Read more
In Why Do Hyperlocal Apps Have So Much Location Friction?, I described many friction hotspots while entering and editing locations in hyperlocal apps like Ola, Rapido, Uber (Rideshare) Pizza Hut, Swiggy (Food delivery) Dunzo, Swiggy Genie (Runner) Many of these apps have excellent UX. I found it hard to believe that they’d have bungled just … Read more
Any discussion of globalization and its impact on a country needs to recognize that a nation comprises both producers and consumers. Producers are businesses. Consumers are J6P (Joe Six Pack or Jane Six Pack aka common man / woman). While import of cheap goods from China might cripple American manufacturers, it is a positive for … Read more
In Why Is It Hard To Catch Cybercriminals?, we considered a canonical case of a cybercrime: Joe pays Jane online for something and does not receive that something he was promised. In the following two years, we’ve been hearing about romance scam, courier scam, pig-butchering scam, investment scam, online job scam, and so forth. All … Read more
Every now and then, somebody will question ROI metrics reported by B2B tech vendors. Let’s take the following LinkedIn post for example: Tech vendors’ use of the term “ROI” is maddening. Two recent (ROI claims) triggered this rant. “Did you know that financial services firms that use Salesfarce achieve a 188% ROI?” Really? EVERY ONE … Read more
The term “location” seemingly means different things in different hyperlocal apps: Locality / neighborhood e.g. Kalyaninagar Address e.g. B1-504 Silver Oak, Kalyaninagar, … Pickup / delivery point e.g. Flat # 504 on the fifth floor of B1 building in Silver Oak society in Kalyaninagar… (cf. footnote 1). I’ve been using Location Based Service apps for … Read more
1 + (-1) = 0. Traders look at the 1 at the start of the equation and treat trading as a profitable activity. Engineers look at the 0 at the end of the equation and dismiss trading as a zero sum game. John Maynard Keynes won the Nobel Prize in Economics for proposing digging a … Read more