Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
In Why Do Hyperlocal Apps Have So Much Location Friction?, we had a look at several location-related friction hotspots in hyperlocal apps like Dunzo, Ola, Pizza Hut Delivery, Rapido, and Uber. Subsequently, in Three Innovations To Remove Location Friction In Hyperlocal Apps, we covered many innovative features built by apps to overcome the fundamental limitations … Read more
In Rising Friction In Banking – Part 1, we saw four friction hotspots in customer journeys and applications in banking. In this Part 2, we’ll see four more. 5. Account Opening Audit I received a letter from the bank where I hold my Public Provident Fund account. For the uninitiated, in India, PPF is the … Read more
According to the Context Matters Principle, when somebody asserts X in a certain context A, you might believe X but, when provided more context, you might change your mind. Based on the additional context B, you might doubt X, or stop believing X, or even start believing the opposite of X (aka ~X or X’). … Read more
In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we’ll look at a few attributes of the outcome-based model. To recap: Output: I deliver ERP, you use it to reduce your DSO. Outcome: I deliver a reduction in your DSO by using ERP. where: “I” means vendor “You” … Read more
At its inception two years ago, Pune Metro supported the following ticketing options: Human-operated ticket counter Self-service kiosk WhatsApp e-ticket Contactless prepaid card. Since I’ve a great experience with contactless prepaid cards on rapid transport networks in several cities in the world (e.g. London Oyster Card), I jumped at the last option. My first attempt … Read more
Economists claim that American consumers will bear the cost of Trump Tariffs. Dealmakers insist that overseas exporters and / or American importers will find ways to avoid passing on the burden of Trump Tariffs to American consumers. According to me, the question of who pays tariffs is extremely nuanced. As a career sales professional in … Read more
(This post is a slightly edited version of my answer to the above Quora question.) In my company, we run many email newsletter campaigns for customers and ourselves. We rarely get unsubscribe requests, as you can see from the following exhibit. On the rare occasion that somebody wants us to stop sending them our future email … Read more
To: editet@timesgroup.com Subject: Alternative to Dollar Trump | Letter to the Editor Dear Editor of Economic Times: This has reference to op-ed entitled Alternative to Dollar Trump by T. K. Arun in Economic Times. Most economists says tariff is paid by the consumer. Some economists say it’s paid by the supplier. As a career sales … Read more
I once argued that Banks Will Never Catch Up With The Frictionless UX Of Fintechs. Since then, I’ve seen some improvements in the user experience of banking apps. My go-to Payment app now has a four digit PIN (down from six digits) Stock trading app keeps me logged in the whole day (instead of logging … Read more
This blog does not get into politics but tariffs have significant impact on business in general and sales and marketing in particular, hence this exception. Tariffs on imports has been a major plank on which Donald Trump ran for President of the United States. Unlike many political candidates who forget about campaign promises after assuming … Read more