Official Blog of GTM360 Marketing Solutions
Ketharaman Swaminathan 
The term “location” seemingly means different things in different hyperlocal apps: Locality / neighborhood e.g. Kalyaninagar Address e.g. B1-504 Silver Oak, Kalyaninagar, … Pickup / delivery point e.g. Flat # 504 on the fifth floor of B1 building in Silver Oak society in Kalyaninagar… (cf. footnote 1). I’ve been using Location Based Service apps for … Read more
1 + (-1) = 0. Traders look at the 1 at the start of the equation and treat trading as a profitable activity. Engineers look at the 0 at the end of the equation and dismiss trading as a zero sum game. John Maynard Keynes won the Nobel Prize in Economics for proposing digging a … Read more
When consumers are asked to pay for some product or service, they think twice about whether to consume it. There’s a cognitive overhead in all decisions but the one involved in micropayments is acute because it’s more mentally taxing to decide whether or not to spend, say, $0.10 to read an article than the $0.10 … Read more
Between my two blog posts titled Using ChatGPT As A Data Analysis Assistant and Data Analysis By ChatGPT, I covered seven examples of data analysis via ChatGPT. Retail Format Price Comparison Stock Portfolio Prediction Tracker Pizza Coke Sales Correlation Marketing Campaign Strategy ETF Composition Is G7 Obsolete? ChatGPT And The Art Of Motorcar Maintenance Since … Read more
If there’s a flood in Chennai, they’ll call it Climate Change and whine that they’re not able to produce solar energy. If there’s a drought in Vancouver, they’ll call it Climate Change, and whine that they’re not able to produce hydro power. It will never occur to them to produce hydro power in Chennai or … Read more
For over a decade, I’ve been dreaming of an analytics platform that would ingest my Excel file, process it, and give me actionable insights – without any effort from me. My XLS file could have raw data on newsletter subscribers, sales pipeline, interviews of job applicants, and so on. If you think it sounds like … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. We published 48 posts last year. The Top 10 posts in 2024 were: #10. Make (Index) In India #9. Price Primer #8. Pune Metro – Third Impressions #7. Five Pricing Paradoxes #6. Future of Media #5. Why Media Can’t Be Neutral #4. The Fall … Read more
Whenever they hear that something is free, some find it fashionable to remark that “there’s no free lunch” or “you’re paying in a different way”. In other words, these people insinuate that there’s always a “hidden cost” behind free products and services. On the face of it, their counterpoint seems to be right. After all, … Read more
Data analysis is not the first thing that comes to mind when you think of a language model – large or small – but ChatGPT happens to be quite good at it. During the past year, I turned to ChatGPT several times for help with analyzing data. In this post, I’ll give three examples of … Read more
(This post is a slightly edited version of my answer to the above Quora question.) Banks have created a plethora of products like checking account, savings account, mortgage, High Frequency Trading, Structured Finance Products, and so on. What’s one more? Therefore, the OP’s question prima facie makes a lot of sense. In fact, back in the … Read more