Official Blog of GTM360 Marketing Solutions
I concluded my blog post entitled ROI For Customer ≠ ROI For Investor with a promise to write a follow-on post on startup investments that are not made in cash. This is that follow on post. Noncash investments have been practice du jour in many industries for decades. During the dotcom era, it was customary for startups to pay for marketing, … Read more
I recently asked ChatGPT to dive into my book collection, crunch the numbers, and give me insights into my reading behavior. This blog post is the result of that exercise. I’ve read over two thousand books. You’ll find some of them in my bookshelf. But many books I’ve read are missing from it since: I … Read more
I recently went from Kalyani Nagar to Nashik Phata via Pune Metro. My route was: Kalyani Nagar to District Court (fka Civil Court) on Aqua Line towards Vanaz. District Court to Nashik Phata on Purple Line towards PCMC. Here are a few updates on the metro from this trip: 1. Crowds Both Aqua and Purple lines … Read more
Last week saw a severe meltdown of software company stocks on Wall Street. Salesforce: −47% Figma: −83% Hubspot: −71% ServiceNow: −53% Workday: −45% Click here for a more complete list. According to Wall Street Journal, the $300 billion drawdown in software stocks was caused by the threat posed by new AI vibe coding tools to … Read more
I first heard about the mandate for QR code on drugs three years ago. According to this article in Economic Times dated 3 January 2022, National Pharmaceuticals Pricing Authority (NPPA) shortlisted Top 300 drugs for insertion of QR codes on their packages. These drugs included analgesics, pain relievers, anti-platelets, vitamin supplements, diabetes and contraceptives. The … Read more
Rufus is Amazon’s Generative AI chatbot. Whenever you have a question about a product you’re browing on the Amazon website or app, you can click the Rufus button and ask away. You can converse with Rufus in normal language (Natural Language) just as you’d with ChatGPT. Around six months ago, I was in the market … Read more
I bought a paid plan of a SAAS software, with the fixed monthly subscription fees payable with credit card. This is a canonical example of a recurring payment subject to RBI Emandate that came into effect on 1 October 2021. According to Reg Emandate: Every credit card and debit card based mandate for recurring payment … Read more
The mainstream media has already started writing the obituary of Zoho’s Arattai messaging app. Take, for example, Economic Times. In its oped entitled Why Arattai Isn’t A WhatsApp by Akshat Khandelwal, ET writes: Arattai will join the long list of ‘dead’ Indian apps such as Koo, Hike and Chingari that tried to punch above their … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. We published 48 posts in 2025. The Top 10 posts of the year were: #10. Pune Metro Card – Third Time’s The Charm #9. AI Agent Versus RPA #8. 10 Things They Didn’t Tell You About Trump Tariffs #7. Dealmakers Trump … Read more
When some rando shills China’s R&D playbook for India on social media, it’s funny. But if a leading columnist does the same in the world’s second largest business daily (see footnote 1), it’s no laughing matter. When that happens, it must be rebutted. Consider it done. —– In his op-ed entitled Commercial, Not Tech-Savvy in … Read more