Official Blog of GTM360 Marketing Solutions
In Why Do Hyperlocal Apps Have So Much Location Friction?, I described many friction hotspots while entering and editing locations in hyperlocal apps like Ola, Rapido, Uber (Rideshare) Pizza Hut, Swiggy (Food delivery) Dunzo, Swiggy Genie (Runner) Many of these apps have excellent UX. I found it hard to believe that they’d have bungled just … Read more
Any discussion of globalization and its impact on a country needs to recognize that a nation comprises both producers and consumers. Producers are businesses. Consumers are J6P (Joe Six Pack or Jane Six Pack aka common man / woman). While import of cheap goods from China might cripple American manufacturers, it is a positive for … Read more
In Why Is It Hard To Catch Cybercriminals?, we considered a canonical case of a cybercrime: Joe pays Jane online for something and does not receive that something he was promised. In the following two years, we’ve been hearing about romance scam, courier scam, pig-butchering scam, investment scam, online job scam, and so forth. All … Read more
Every now and then, somebody will question ROI metrics reported by B2B tech vendors. Let’s take the following LinkedIn post for example: Tech vendors’ use of the term “ROI” is maddening. Two recent (ROI claims) triggered this rant. “Did you know that financial services firms that use Salesfarce achieve a 188% ROI?” Really? EVERY ONE … Read more
The term “location” seemingly means different things in different hyperlocal apps: Locality / neighborhood e.g. Kalyaninagar Address e.g. B1-504 Silver Oak, Kalyaninagar, … Pickup / delivery point e.g. Flat # 504 on the fifth floor of B1 building in Silver Oak society in Kalyaninagar… (cf. footnote 1). I’ve been using Location Based Service apps for … Read more
1 + (-1) = 0. Traders look at the 1 at the start of the equation and treat trading as a profitable activity. Engineers look at the 0 at the end of the equation and dismiss trading as a zero sum game. John Maynard Keynes won the Nobel Prize in Economics for proposing digging a … Read more
When consumers are asked to pay for some product or service, they think twice about whether to consume it. There’s a cognitive overhead in all decisions but the one involved in micropayments is acute because it’s more mentally taxing to decide whether or not to spend, say, $0.10 to read an article than the $0.10 … Read more
Between my two blog posts titled Using ChatGPT As A Data Analysis Assistant and Data Analysis By ChatGPT, I covered seven examples of data analysis via ChatGPT. Retail Format Price Comparison Stock Portfolio Prediction Tracker Pizza Coke Sales Correlation Marketing Campaign Strategy ETF Composition Is G7 Obsolete? ChatGPT And The Art Of Motorcar Maintenance Since … Read more
If there’s a flood in Chennai, they’ll call it Climate Change and whine that they’re not able to produce solar energy. If there’s a drought in Vancouver, they’ll call it Climate Change, and whine that they’re not able to produce hydro power. It will never occur to them to produce hydro power in Chennai or … Read more
For over a decade, I’ve been dreaming of an analytics platform that would ingest my Excel file, process it, and give me actionable insights – without any effort from me. My XLS file could have raw data on newsletter subscribers, sales pipeline, interviews of job applicants, and so on. If you think it sounds like … Read more