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Mr. N Chandrasekharan, former CEO of India’s largest IT company Tata Consultancy Services and currently the Chairman of Tata Group from January this year, lashed out at detractors of the IT Services industry recently. I totally agree that: Indians should be celebrating an industry that has grown from nothing to US$ 150 billion in revenues in 30 years India should be doing more in an industry that is clearly aligned with its strengths There’s huge headroom for growth in IT […]

Posted by Ketharaman Swaminathan On Mar - 24 - 2017 Add Comments READ FULL POST

In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed this up with another post a month later in which I’d recounted my first two months’ experience with Reliance Jio. At the time, the Internet service was free. Reliance Jio recently announced the end of its free trial period by 31 March 2017 and launched a membership program called Jio […]

Posted by Ketharaman Swaminathan On Mar - 17 - 2017 Add Comments READ FULL POST

At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:) It’s about ways to stimulate the use of LED lights. But, first, some background: I was very excited to read about UJALA Dashboard in an Economic Times article titled “LED There Be Light” (now you know the real inspiration for this post’s title!). Standing for Unnat Jyoti By Affordable LED’s for All, UJALA is the name of Government of India’s scheme to […]

Posted by Ketharaman Swaminathan On Mar - 10 - 2017 Add Comments READ FULL POST

I had to pay college fees of INR 300,000. College supported an array of digital and paper-based payment options viz. Digital: Log in to college website, use college’s ePayment Gateway and pay by Credit Card. Paper: Demand Draft. I evaluated the pros and cons of both options. DIGITAL PAYMENT Pros: Credit card reward points: 3000 (@ 1 point per INR 100 spend). Generally, reward points can be redeemed for gifts worth INR 0.25 per reward point Deferred payment of 45 […]

Posted by Ketharaman Swaminathan On Mar - 3 - 2017 Add Comments READ FULL POST

If you follow this blog, you know that I mostly write about fintech, marketing, product management and customer experience. IT architecture is a new topic. I was prompted to write about it after witnessing a series of chaotic happenings with modern SMAC architecture during the last few months. For the uninitiated, SMAC stands for Social-Mobile-Analytics-Cloud. SMAC applications are typically built using cloud hosting, app stores, web services and APIs. This is how I encounter the building blocks of SMAC in my […]

Posted by Ketharaman Swaminathan On Feb - 24 - 2017 Add Comments READ FULL POST

Pink Floyd fans won’t need any explanation for this post’s title. As for the others… well, it’s never too late to become fans of Pink Floyd!  The recent buzz around Artificial Intelligence and Machine Learning has spawned the next generation of Personal Finance Management applications. While the forerunners in the cateogory like Mint (now part of Intuit, Inc.) are still available on the web, most of the new players are mobile-only. Going by monickers such as Mobile Money Management App […]

Posted by Ketharaman Swaminathan On Feb - 17 - 2017 3 Comments READ FULL POST

A Quoran recently asked me where he could sell his email list in India. Normally, my Quora answers are quite concise. And, after seeing the following reply by Quora’s Founder Adam D. Angelo, I stopped worrying if I was too terse: But the said question about email list gave me a chance to throw light on the differences in buying behaviors in different countries. Therefore, I wrote a rather long answer and, because these differences can shape the GTM strategies of […]

Posted by Ketharaman Swaminathan On Feb - 10 - 2017 Add Comments READ FULL POST

On a recent tweetchat about social media customer service, many tweeples felt that the channel was only suitable for escalation. Not me. Although it was for escalation that I first used social media a few years ago – to get my malfunctioning printer fixed – the channel has become my first port of call nowadays. That’s because: Telephone means having to listen to hold music and navigate through convoluted phone trees. This is painful and time-consuming. Website means trying – […]

Posted by Ketharaman Swaminathan On Feb - 3 - 2017 Add Comments READ FULL POST

This is a slightly edited version of my answer to the following question on Quora: How Do I Run An Email Campaign To Generate B2B Leads? Most email campaigns I’ve come across provide a great answer to the question “What does your company do?” Not surprisingly, they fail to generate leads. Because people receiving those emails are not asking that question. If you look at it another way, these emails respond to leads. Therefore, they can’t generate leads. (For the […]

Posted by Ketharaman Swaminathan On Jan - 27 - 2017 Add Comments READ FULL POST

With over 100 million users a year ago, PayTM was already ahead of its digital payment competitors before the Nov. 2016 demonetization of high value currency notes in India. On the back of the push for #CashlessIndia consequent to #CurrencySwitch, the Alibaba-backed mobile wallet has increased its lead over its other mobile wallets (e.g. MobiKwik, PayZapp) and account-to-account money transfer apps (e.g. UPI). Today, PayTM boasts 150M users (Source: Wikipedia). Based on my personal experience and anecdotal evidence, I advance five […]

Posted by Ketharaman Swaminathan On Jan - 20 - 2017 1 Comment READ FULL POST
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