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Continuing from my previous post titled GST For Techies – Part 1, I’m covering some of the more complicated elements of GST in this follow on post. Part 1’s preamble applies here also but I also want to amplify my previous point about jargon. Every specialty has its own jargon. GST is no exception. While many people rant against jargon, it’s impossible – even inadvisable – to avoid jargon while discussing any specialized topic. According to one study, a 6 […]

Posted by Ketharaman Swaminathan On Nov - 17 - 2017 Add Comments READ FULL POST

As we all know, there was a severe cash crunch in India on the back of the demonetization of high value currency notes a year ago. To ease the pain, the government of India made a big push to promote digital payments. Trending under #CashlessIndia, the drive multiplied visibility of preexisting digital payments and led to the launch of several new digital payments. Among the former category were web A2A electronic fund transfer (NEFT, IMPS, RTGS), mobile wallet (PayTM, PayZapp), credit card […]

Posted by Ketharaman Swaminathan On Nov - 10 - 2017 1 Comment READ FULL POST

This is a random collection of my observations about GST based on discussions with a bunch of small business owners and a couple of Chartered Accountant firms. The objective of this post is to throw light on how GST works for a company in practice. While it’s impossible – even inadvisable – to avoid jargon when discussing any specialized topic, I’ve recast some of the GST jargon into terms that make more sense to a businessman (as against accountant or […]

Posted by Ketharaman Swaminathan On Nov - 3 - 2017 Add Comments READ FULL POST

In When Does Negative Copy Drive Positive Outcomes?, we saw how the Loss Aversion principle in consumer behavior makes negative copy effective. At the end of the post, I’d cautioned vendors against using negative copy indiscriminately and implored them to handle campaigns based on negative copy with a lot of care. In this post, I’ll share my thoughts on when and how to use negative copy in customer outreach campaigns. First the “when” of using negative copy. It’s a no brainer […]

Posted by Ketharaman Swaminathan On Oct - 27 - 2017 Add Comments READ FULL POST

All through my career in sales and marketing in the corporate world, I’ve been exhorted to write in positive style. The strong guidance applied to ads, email marketing, datasheets, brochures, case studies and other forms of marketing collateral (hereinafter referred to as “copy”). In my early days in software marketing, I used to work for a company that developed a warehouse management software (“WMS”). By curbing theft from warehouses, WMS helped retailers and other industries prevent pilferage losses. Accordingly, the […]

Posted by Ketharaman Swaminathan On Oct - 20 - 2017 Add Comments READ FULL POST

Every now and then I come across a techie complaining that their sales is overselling, thus making their job of creating a satisfied customer harder. For example, take this OP on Quora, who asks: Is it common to oversell in B2B? My boss has a tendency to oversell our company services, but the tech team can’t keep up. I’m new to the B2B setting. These guys should realize that there’s a big difference between overselling and aspirational selling. Overselling is […]

Posted by Ketharaman Swaminathan On Oct - 13 - 2017 Add Comments READ FULL POST

I’m happy to announce that I’ve published a book! Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining 3-4 years of the current decade. Contrary to popular opinion, loyalty is still a thing and many brands are making sizeable investments to go beyond […]

Posted by Ketharaman Swaminathan On Oct - 6 - 2017 Add Comments READ FULL POST

In When A Business Is VC Funded, VC Is The Business, we saw how VCs – though not the startups in their portfolio of investments – are driven by traditional business metrics like profitability and ROI. Contrary to common wisdom, the VC industry has a stellar track record on these conventional KPIs. In this post, I’ll explain why I say that. First, let’s take profitability. SoftBank is adequate testimony of the VC industry’s profitability. It’s no secret that many portfolio companies […]

Posted by Ketharaman Swaminathan On Sep - 22 - 2017 2 Comments READ FULL POST

A couple of years ago, virtually every driver of my Uber and Ola taxi rides used to praise the two cab aggregators to high heavens for paying them huge incentives. Many of them would ask me how these startups could afford to shell out that kind of money when they were collecting less than half of that amount in fares. I used to tell them that they got oodles of cash from VCs and explain how the venture capital model […]

Posted by Ketharaman Swaminathan On Sep - 15 - 2017 1 Comment READ FULL POST

Like everyone, I come across many usability-related pain areas in the software, websites and devices that I use regularly. Some of these are caused by bugs and others, by basic design flaws. Over the years, I’ve used some tools and techniques to overcome these problems and improve my UX. Here’s a collection of my UX hacks, in no specific order. #1. MERCURY READER Problem: Painful to read core content on cluttered websites. Solution: Read these webpages via Mercury Reader. This nifty […]

Posted by Ketharaman Swaminathan On Sep - 8 - 2017 Add Comments READ FULL POST
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