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“Can you give us an RFP template to share with our client?”, asked one of my company’s customers recently. “We can Google it but you can save us the trouble if you have something readymade”. Good they didn’t use Google – there’s lot more to sharing an RFP template than Googling, downloading and handing over a standard template. B2B technology providers can use the opportunity to “share an RFP template” as an opening for introducing specs favorable to their product […]

Posted by Ketharaman Swaminathan On May - 19 - 2017 Add Comments READ FULL POST

After trying out a half-dozen hosting providers, I settled on one that I’ll call ACME. Among other things, I selected ACME for its following two features: Hosting for virtually unlimited domains on a single hosting plan Free unlimited number of mail boxes, each with virtually unlimited storage (subject only to the overage storage limit under the selected hosting plan) These two features were strong differentiators for ACME when I signed up for it. Apparently, they’re not widely available from other hosting […]

Posted by Ketharaman Swaminathan On May - 12 - 2017 Add Comments READ FULL POST

A few months ago, I’d visited the South Indian temple town of Tirupati with my family. On the way, whenever the train stopped at a station, the engine was switched off. But the air-conditioning still worked because it was powered by huge battery packs installed in the AC coach. Coincidentally, the manufacturer of these battery packs is located close to Tirupati. I know this company from the time it purchased my employer’s ERP in the early 2000s. Through the years, […]

Posted by Ketharaman Swaminathan On May - 5 - 2017 Add Comments READ FULL POST

In his book Loyalty 3.0, author Rajat Paharia, Founder of gamification solution provider Bunchball, says that loyalty programs of most brands generate loyalty to the deal but completely fail at their fundamental purpose of fostering loyalty for the brand. Uber is a great example of such a brand. In Mastering Targeted Offers – The Uber Way, we saw how Uber uses targeted offers to generate loyalty for its deals. Ironically, it’s another type of targeted offer – or, more precisely, […]

Posted by Ketharaman Swaminathan On Apr - 28 - 2017 Add Comments READ FULL POST

Contrary to popular belief, ecommerce began in India in the mid-1990s, which was way before Flipkart came into existence in circa 2007. I remember placing orders from a dial-up modem on Fabmall, Rediff and a couple of other Indian ecommerce pioneers in the late 1990s. I used to pay online by credit card, which I remember was the only mode of payment supported by these websites. That said, Flipkart did pioneer COD in 2010, which gave a huge fillip to […]

Posted by Ketharaman Swaminathan On Apr - 21 - 2017 Add Comments READ FULL POST

Uber makes extensive use of targeted offers as a key plank of its customer engagement management (CEM) strategy. For the uninitiated, a targeted offer is a personalized deal for an individual customer segment – or even individual customer. It’s the antithesis of spam, where the same deal is sent to all customers. A simple example of a targeted offer is a gift coupon you get from a restaurant on your birthday. .@ICICIBank_Care If u really want to give me a […]

Posted by Ketharaman Swaminathan On Apr - 14 - 2017 Add Comments READ FULL POST

As SAAS software gains traction, software companies are making greater use of inside sales. According to Salesforce, inside sales is growing 300% faster than outside sales. With an increasing number of  sales development representatives operating in the same market, it’s not surprising that inside sales is finding it more and more difficult to get through to prospects. Some vendors take the bull by the horns by using Marketable Items and Account Specific Point Offerings to transform their messaging from product-out to business pain […]

Posted by Ketharaman Swaminathan On Apr - 7 - 2017 Add Comments READ FULL POST

The über boss of India’s largest IT company lashed out at detractors of the IT Services industry, pointing out that: Indians should be celebrating an industry that has grown from nothing to US$ 150 billion in revenues in 30 years India should be doing more in an industry that is clearly aligned with its strengths There’s huge headroom for growth in IT Services. I couldn’t agree more with Mr. N Chandrasekharan, who was until recently the CEO of India’s largest IT […]

Posted by Ketharaman Swaminathan On Mar - 24 - 2017 Add Comments READ FULL POST

In Reliance JioFi First Impressions, I’d shared my experience of buying the Portable 4G Pocket WiFi Router and onboarding the 4G Internet connection from Reliance Jio in September 2016. I’d followed this up with another post a month later in which I’d recounted my first two months’ experience with Reliance Jio. At the time, the Internet service was free. Reliance Jio recently announced the end of its free trial period by 31 March 2017 and launched a membership program called Jio […]

Posted by Ketharaman Swaminathan On Mar - 17 - 2017 Add Comments READ FULL POST

At the outset, this post is not about how to recite Genesis 1:3 in a thick Malayalam accent:) It’s about ways to stimulate the use of LED lights. But, first, some background: I was very excited to read about UJALA Dashboard in an Economic Times article titled “LED There Be Light” (now you know the real inspiration for this post’s title!). Standing for Unnat Jyoti By Affordable LED’s for All, UJALA is the name of Government of India’s scheme to […]

Posted by Ketharaman Swaminathan On Mar - 10 - 2017 Add Comments READ FULL POST
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