Official Blog of GTM360 Marketing Solutions
In Five Pricing Paradoxes, we covered many pricing paradoxes and speculated on why they happen. In this post, we will examine if and how they need to be fixed. Is There A Problem? While there’s a logic to pricing paradoxes, we cannot expect the Average Customer to accept them. As a result, they will complain about … Read more
According to common wisdom, middleman adds a margin, so his price will be higher than the original manufacturer’s price. Why do D2C brands price their products higher on their own website and make them cheaper on marketplaces like Amazon? I always assumed buying from their website is cheaper, given they save on commissions. What's the … Read more
Season’s Greetings & Best Wishes for a Happy New Year! Welcome back to GTM360 Blog. We published 49 posts last year. The Top 10 posts in 2023 were: #10. Unpacking “Embedded Finance” From Consumer POV #9. Calling BS On The Meme “Banks Privatize Profits And Socialize Losses” #8. Revisiting Recurring Payments On The First Anniversary Of RBI Emandate #7. Shortselling … Read more
In Will ChatGPT Kill Coders?, we examined many demand suppressors that threatened to kill coders’ jobs. We also alluded to DEMAND STIMULANTS, which work as counterweights by boosting demand for coders. In this post, we will do a deep dive into Demand Stimulants. Comprising new computing paradigms and markets, demand stimulants not only arrest the … Read more
Central Bank Digital Currency is digital cash. Like paper currency notes, it’s issued by the central bank and does not bear interest. Also, like paper currency notes, it’s legal tender. At its inception, CBDC was supposed to be based on the blockchain. We don’t hear much about that facet of it nowadays. At least 130 … Read more
Since times immemorial, merchants have complained that banks charge exorbitant fees for processing credit card payments. Called Merchant Discount Rate (MDR), this fee is around 2% of the transaction value, as described in my blog post titled Credit Card Primer – Interchange, MDR & Surcharge. In this post, I will shatter the myth that MDR … Read more
While building the new GTM360 website, I asked ChatGPT for code for the following responsive design elements: 3 images side by side Table with 2 rows, first row with 3 images, second row with 3 links 3 images side by side on one line and 3 links on the next line 3 images side by … Read more
Here’s our latest success story: European Blockchain Loyalty Management Solution Grows Adoption Thought leadership content takes decision maker access to next level Based in Europe, our customer provides blockchain-based loyalty management platform development services. The company had acquired two marquee customers in infrastructure and banking. Keen to grow adoption in these two industries, our customer … Read more
Right sizing of the trial version is key to the success of a SAAS product. If the trial version is as heavy as the full version of the software, customers may get confused, and bounce out. If the trial version is too light, customers may dismiss the software as a “feature not app”, and bounce … Read more
Back in the day, technology vendors used Feature Selling to sell their products. In this technique, they use product features to create interest among the target audience. As everybody and his dog talked about ERP, CRM, MA, CBS, etc., the market got crowded. As our inboxes filled up and our attention spans dwindled, this method … Read more