Official Blog of GTM360 Marketing Solutions
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these skills. Here’s how: #1. Take risks Online banking portals mince no words when they tell you that you’re on your own while making an electronic … Read more
FORTUNE magazine seems to be undergoing a transformation lately. I’ve listed the key changes I’ve observed in the magazine over the past 5-6 months. Disruption. Disruption. Disruption. There’s a spate of articles on disruption of incumbents by newcomers. FORTUNE goes beyond the usual suspects like financial services, media and technology to drag industries like agriculture … Read more
In Beware Of Credit Card Reward Redemption Theft, I’d written about the many occasions in the past when I didn’t receive the gifts I’d redeemed on my credit card rewards until I chased the bank in question constantly. In all those cases, the courier company in question seemed to be waiting to decamp with the … Read more
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has been revised to reflect the correct profit of Wuhan Iron & Steel, which is US$ 54.5 million, not billion. The world’s 500 largest companies collectively … Read more
India’s leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented move by any ecommerce player anywhere in the world and flies in the face of moves by brands to increasingly hop on to the omnichannel … Read more
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There’s a fairly large group of people that subscribes to this view. It comprises mainly of B2C marketers who are trying to switch to B2B marketing e.g. Deanna Lazzaroni in Dear Modern Marketer: I Dare You … Read more
Here’s our latest success story: Leading Insurer Boosts Sales Omnichannel CRO increases conversion of browsers to buyers This leading insurer uses integrated marketing to drive sales of its automobile, health, and other general insurance products. Traditional marketing comprises of ads in newspapers, bus shelters and so on. Digital marketing includes banner ads, SEO, etc. QR … Read more
Yes, you read that right. There are ways to remove features and increase a product’s appeal. This post was sparked off when I heard about GPSVoice, a new mobile app that uses GPS to help parents track their children’s location without draining battery life. More on the app in a bit but lest you think I’m … Read more
Many discussions on security standards emphasize how Chip + PIN and Two Factor Authentication reduce fraud loss and exhort countries using Magstripe / Chip + Signature and Single Factor Authentication (e.g. USA) to immediately migrate to the newer technologies. Take for instance the Finextra article entitled Campaign pushes for US adoption of chip and PIN. … Read more
Before developing a food discovery startup’s GTM strategy, we recently did a test drive of its mobile app. The app lists dishes of various cuisines from restaurants in the local neighborhood. Like many hyperlocal startups, this one also started operations in one city and then had plans to expand to other cities. As soon as … Read more