Official Blog of GTM360 Marketing Solutions
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2017. Welcome back to the GTM360 Blog! Let’s begin the new year 2017 with the list of the Top 10 posts of 2016: #10. Sales Will Hasten Its Demise By Sitting On The BANT High Horse #9. Indian IT Industry Might Produce A Fortune 500 … Read more
I’m happy to announce that I have been named to The Royalty of Insightful Financial Services Content list. Compiled by Bryan Clagett, CMO & Investor in Geezeo, a proven white-label PFM provider for banks and credit unions, this list places me in the august company of Ron Shevlin, Jim Marous, Stessa Cohen, Brett King, Chris … Read more
In a recent editorial titled “How To Reduce Card Interchange Charges”, Economic Times advocates a combination of subsidy and competition to reduce merchant fees for accepting card payments. In case you missed it, the government of India has been aggressively pushing cashless payments recently after it demonetized the INR 500 and 1000 notes (and announced plans … Read more
In Do You Face Online Jingoism? I Do, I’d given several examples of online jingoism. Jingoism may not bother 90% of Internet users who reportedly only skim through articles and updates i.e. “consume” content. If you’re one among them, you can safely skip this blog post. On the other hand, jingoism can hurt the remaining … Read more
In Omnichannel Couponing Drives CEM Success – Part 1, I’d highlighted the space challenge in the couponing phase of a CEM program. To recap, this comprises issues that range from where to insert the code and how to make the code large enough to be visible but small enough to fit on the existing package … Read more
In Why Overcoming The Tyranny Of Excel Is A Lousy Positioning Theme, we’d cautioned software companies from pitching their software as a replacement for Excel. Since then, we’re happy to see more innovative positioning around Excel by technology providers. For example, BI vendor Domo pitches its suite of data visualization products as complementary to – … Read more
The Indian government recently demonetized the INR 500 and 1000 notes and announced plans to introduce new design notes in INR 500, 1000 and 2000 denomination. In the wake of this move – trending on Twitter as #CurrencySwitch among other hashtags – many people have been asking why India hasn’t taken this opportunity to go … Read more
The Internet is full of jibes on people’s nationalities. They appear on articles, blogs, reviews and comments. Often sarcastic and sometimes venomous, they run down the author’s or commenter’s nationality without any provocation. Let me quote a few examples of such remarks. (A) BLOG The Finextra article titled Brits expect cashless society within 20 years is … Read more
I exhibit cult loyalty for Amazon among a few other brands. As I wrote in What Drives Cult Loyalty?, I’ve been shopping on Amazon for over 15 years in Germany, UK, USA and, finally, India, during which period I must’ve bought at least 100 items from it. Knock on wood, Amazon hasn’t even bungled a … Read more
Since I wrote Customers Of The World Unite, You Have Nothing To Lose But The Call Center Hold Music, many more brands are providing customer service via social media. Some of them are doing a great job at it even though it’s early days e.g. Bajaj Allianz GIC (@BajajAllianz), Hootsuite Helpers (@Hootsuite_Help), Ministry of Railways … Read more