Official Blog of GTM360 Marketing Solutions
It’s not easy to find someone on Twitter. This includes handles of individual tweeples as well as brands. This creates an identity crisis of sorts on Twitter. In a 2013 blog post entitled The Severe Identity Crisis On Twitter For Digital Marketers, I’d suggested the following tools to overcome the Twitter identity crisis: Twitter Search … Read more
I’ve been in software for over two decades but that came after nearly 10 years of selling a wide range of computers from PCs and laptops through to minicomputers and mainframes. I know software is eating the world, and all that, but hardware still holds a certain charm for me (as does pizza!). Software is … Read more
Sometimes you can use Google to find information stored in a certain website or app that you can’t by using the website or app itself. I call these hacks “Google Backdoors”. Here are five Google Backdoors I use regularly. #1. BUSINESS FINDER A new restaurant opened in my neighborhood. Its owner said they delivered via … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their CX. In this post, I’ll cover the seventh deadly CX killer: Poor communications. I have a Visa credit card issued by a Top 5 private … Read more
When Payments Banks were launched in 2014-15, they were greeted with a lot of fanfare. They were expected to bring hundreds of millions of unbanked Indians into the folds of organized financial services because their digital-only footprint would make it cost-effective from them to go to the rural hinterlands where traditional banks with branches have not … Read more
We’re happy to inform you that CIOReviewIndia has named GTM360 Marketing Solutions to its exclusive list of ‘Top 20 Marketing Tech Solutions Providers 2019 from India’. Our shortlisting was driven by two of our martech products, namely, EMAIL360 and MICROSITE360. According to CIOReviewIndia, “The selection committee and the CIO Review magazine editorial board find “EMAIL360 … Read more
Back in the day, we learned in statistics that you need a sample size of at least 2% of the size of population to make statistically significant inferences about the population. In common speak, the expression “statistically significant” means “valid”. Nevertheless, if you’re like me, you regularly come across surveys conducted on sample size of … Read more
In Product Versus Services Selling – Part 1, I’d highlighted three differences between IT product and services selling. In this second part, I’ll cover two more differences and examine the implications of these five differences on the way forward for the Indian IT industry. #4. PROSPECTING V. CLOSING According to the popular narrative, it’s easier … Read more
We’re happy to share with you that Gartner has accepted our recent article about Hootsuite for publication on its prestigious peerinsights review portal. As many of you would be aware, Hootsuite lets you view all your social network feeds on a single dashboard and cross-post updates to different social networks from a single screen. Hootsuite currently … Read more