Official Blog of GTM360 Marketing Solutions
A couple of years ago, ET Prime reported that core banking systems (CBS) at Indian banks were creaking under the load of burgeoning UPI volumes. Being an account to account realtime method of payment (A2A RTP MOP), every UPI transaction pings the CBS of the payor’s bank. Suppose a payor (aka remitter) spends a total … Read more
In Will ChatGPT Kill SaaS?, I coined the term SaaS Repatriation to describe the nascent practice of enterprises shutting down their SaaS products and developing AI systems inhouse using ChatGPT, GitHub Copilot, and Replit. This is like the good old custom development of software, just built by these three popular AI coding copilots rather than … Read more
People don’t want to buy subscriptions just to read the one odd article. But they’re happy to pay 10 cents or 10 rupees to read an individual article in their favorite publications. UPI and other A2A RTP methods of payments now make it easy to make such small value payments. Still per article sales is … Read more
To: editet@timesgroup.com Subject: India’s Gotta Reset & Dance | Letter to the Editor Dear Editor of Economic Times: This has reference to the op-ed titled “India’s Gotta Reset & Dance” by T K Arun in today’s edition of Economic Times. Nobody denies the benefits of R&D. The only questions in the context of India are … Read more
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won’t work since that will … Read more
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows by connecting APIs between different systems. Its $4 billion valuation is a good measure of how successful it has been. MuleSoft is another very successful … Read more
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I is Information K is Knowledge W is Wisdom For the uninitiated, the largest consulting firm in the world defines “data product” as follows: What is … Read more
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more