Official Blog of GTM360 Marketing Solutions
The public discourse has expanded beyond whether ChatGPT will kill coders to the existential threat now posed by Generative Artificial Intelligence platforms to SAAS software. According to the proponents of this narrative: Companies will stop using SAAS and develop the required functionality with GenAI code development platforms. This is like the good old custom development … Read more
I recently read the following post on Twitter: @sudomax: Who would have thought connecting disparate APIs would have been so successful. The OP is referring to Zapier, which automates workflows by connecting APIs between different systems. Its $4 billion valuation is a good measure of how successful it has been. MuleSoft is another very successful … Read more
In From raw data to real profits: A primer for building a thriving data business, McKinsey proposes the so-called DIKW model for Data Product vendors where: D is Data I is Information K is Knowledge W is Wisdom For the uninitiated, the largest consulting firm in the world defines “data product” as follows: What is … Read more
After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the Trough of Disillusionment phase of the hype cycle. Maybe it has, going by bearish reports around Generative AI technology in the recent past. In this … Read more
This has been a year of big ticket M&A in the Indian IT industry. While the acquisitions haven’t put any Indian IT company on the FORTUNE GLOBAL 500 list yet, for the first time since I started writing this annual post around a decade ago, I’m convinced that M&A will propel the Indian IT industry … Read more
(This post is a slightly edited version of my answer to the above Quora question.) When I pay my electricity bill on the utility company’s website or app, I’m using the so-called “Biller Direct” model whereas, when I pay the same bill on my bank’s website or app, I’m using the so-called “Bank Direct” model. Under … Read more
Soon after the demonetization of high value currency notes in India in 2016, there was a huge cash crunch and the public was exhorted to switch to cashless methods of payments like mobile wallet, NEFT, and cheque (UPI boom happened a little later). Many Indians were skeptical of the offtake of digital payments due to … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more