If You Think VCs Create Bubbles, Meet ICOs

In When A Business Is VC Funded, VC Is The Business, we saw how VCs are driven by traditional business metrics like profitability and ROI although their portfolio companies are not. Contrary to common wisdom, the VC industry hasĀ a stellar track record on these conventional KPIs. First, let’s take profitability. It’s no secret that many … Read more

Small Conversion Can Create A Large Business

Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who is often considered to be the father of the department store. We use the slide at the bottom to explain the impact of our go … Read more