Official Blog of GTM360 Marketing Solutions
Targeted offers have become famous. That’s not to say they’ve become popular – brand managers report low conversion rates of offers made to offers redeemed. There are many reasons for this problem such as the ones I covered in Walking The Tightrope Between Driving Repeat Purchase And Rewarding Loyalty and How To Fulfill Targeted Offers To … Read more
Loyalty programs give reward points to consumers for making purchases and let consumers redeem their reward points for gifts. By their very nature, reward points look like an alternative currency and quack like an alternative currency. Blockchain lets them pass the Duck Test and become a alternative currency aka alt-coin. I’ve heard of platforms that help … Read more
On job sites like Fiverr and Upwork, you’ll find many job listings for writing fake reviews. Interestingly, on the same platforms, you’ll also find many job listings for removing fake reviews, like the following one: From personal experience and anecdotal evidence, many online reviews are fake. Regular readers of this blog know that I don’t … Read more
A banker quit his job and started a new company. He applied for a debit card for his company. Ram, as we’ll call the ex-banker, completed the required forms, submitted his company’s board resolution for the debit card and handed over copies of his company’s incorporation certificate, articles of association, and all the other documents … Read more
I recently read the following question on Quora: Is there any app that helps to store all your loyalty cards digitally? I am looking for an app which is India based or atleast caters to the Indian market. Someone once said that, on Quora, you answer the question that’s asked, the question that’s not asked, … Read more
I’m happy to announce that I’ve published a book! Entitled FROM DISLOYALTY TO OMNICHANNEL CUSTOMER ENGAGEMENT, my book is available in Kindle and EPUB formats. In this eBook, I trace the arc of loyalty programs run by brands during the last 5-7 years and predict the trajectory of their customer engagement management strategies over the remaining … Read more
Take the following thread on Twitter. @s_ketharaman: Merchant A/c is reqd. for BharatQR, I wonder how many such merchants will qualify for it. Meanwhile, PayTM will race ahead:) @logic: After Banks figure this out and do something with eKYC, they will realize that people are not ready to pay MDR, want privacy @s_ketharaman: But Merchants … Read more
I noticed a huge crowd during a recent visit to my bank branch. I happened to spot the bank’s Head of Relationship Banking – let me call her Sonia – in the branch. I asked her how come their branch was so full when finsurgents have been predicting the death of branches for so long. … Read more
If you think bots will never replace human agents, you’re amongst the lucky few who has been served by intelligent human agents. Let's stop pretending that the average Customer Service Rep has an IQ of 140 when we believe that chatbots are not intelligent enough to replace human agents. https://t.co/ErzpUfMmLP via @verge . #CustomerService pic.twitter.com/ujDj2l3593 … Read more
Contrary to popular belief, Flipkart didn’t pioneer ecommerce in India. That distinction belongs to Fabmall, the startup that introduced ecommerce in the mid-1990s well before Flipkart was founded in 2007. I remember placing orders from a dial-up modem in 1998 and paying online by credit card, which was the only mode of payment supported by … Read more