Official Blog of GTM360 Marketing Solutions
SAAS users experience frequent UI changes. The sales order button suddenly moves from top left to bottom right of the screen. The funnel report disappears from the splash screen. I could go on and on but the point is, frequent changes in UI drain productivity and escalate training costs. Beyond a certain extent, they might … Read more
Ever since Open Banking was launched in January, the media has gone on an overdrive, warning bank customers about data breaches and urging them to be cautious about sharing their data with TPPs (Third Party Providers). Fintech thought leader Chris Skinner accused the media of kissing “the banks’ backsides”. But it’s not as though the media … Read more
In How Rideshare Startups Flipped A Switch To Create A Billion Dollar Business Overnight, I shared my thoughts on how rideshare startups have gone against common wisdom in many areas and used digital – aka SMAC (Social-Mobile-Analytics-Cloud) – technologies to create a billion dollar business virtually overnight. But it’s more than just technology. Before I elaborate, let … Read more
Once upon a time, the best way to discover places in a new city was to jump into a taxi and ask the driver to take you around. Gone are those days. In the era of ride hailing cabs like Uber, Ola, Meru, et al, your cabbie may know far less about the city than you. … Read more
When you pay someone, you expect to get a receipt for the payment. Especially when that “someone” is a business. Receipt – or “proof of receipt of payment” – must be issued by the Payee / Merchant so that you can use it to independently prove that the Payee / Merchant has received your money. … Read more
I go directly to the websites of my favorite brands whenever I shop online e.g. Amazon for products, Cleartrip for flight tickets and hotels, Housing for real estate, Play Store for mobile apps, Product Hunt for software and websites, StockImages for images, and so on. I can’t remember the last time I went to Google to … Read more
As soon as my daughter was born, I opened a bank account in her name. As a minor, her account was held jointly in her parents’ name all these years. My daughter turned 18 recently. I went to the bank to change the account status to “major” and apply for a credit card in her … Read more
In continuation of my previous post entitled A Few UX Hacks, here are a few more UX hacks. #4. MERCURY READER Problem: While they’re not cluttered, some webpages display their content across the entire width of the screen. Reading these webpages can be a strain on the eyes. Solution: Mercury Reader again! Apart from stripping … Read more
As we saw in Feature Or Bug – Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you see is not what I see. Then there are other types of differences like: What you see on desktop is not what you see on … Read more
I covered two Blockchain flight delay insurance products in AXA Fizzy – The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Blockchain?” question. Here’s a quick recap of the background to this question from the first of the above two posts: … Read more