Official Blog of GTM360 Marketing Solutions
I recently received an offer for INR 100 discount on my next trip on Meru Cabs, India’s leading cab dispatch company. To redeem this offer, I’d need to enter a certain code when I used the company’s mobile app to book my next ride. My first reaction to this offer was, “How the heck am … Read more
Looks like mobile has started impoverishing publishers, too, since I wrote Will Mobile Impoverish Bloggers? two years ago. Smartphones and tablets are causing trouble for publishers for more reasons than one: Their smaller displays support fewer ads People have a lower propensity to click ads on mobile (unless they’re like the nicely obfuscated Google Ads but … Read more
The quick service restaurant chain FAASO’s recently launched MOBILE wrAPP, an ordering, payment cum loyalty app. Available on Android, iOS and Windows, the app lets users locate stores, browse the menu, place delivery or takeaway orders, and make online or cash on delivery payments. To incent repeat purchase, the company credits INR 400 (~US$ 6.67) … Read more
In Omnichannel Fiasco #1: Standard Chartered Credit Card, I’d described a recent omnichannel experience that started well but went downhill soon thereafter. In this post, let me describe another omnichannel experience that was a fiasco from the word go. This was with Vodafone M-PESA mobile wallet. When M-Pesa was on the drawing board, my company … Read more
Since I wrote Loyalty Or Disloyalty Programs? and Beware Of Losing Sales With Bad Loyalty Programs, a couple of companies have used mobile technologies in very innovative ways to design loyalty programs that truly foster loyalty. But Shopper’s Stop is not one among them. The pioneer of India’s organized retail industry recently introduced a mobile app variant of its … Read more
I recently went through two omnichannel experiences, one that started well but went downhill thereafter, and another that was a disaster right from the beginning. Before I deep dive into my experiences, here’s a quick working definition of omnichannel: Omnichannel is where a single business process is deliberately split across multiple channels so that each … Read more
In Mobile Wallets Should Fix What’s Broken – And It Ain’t Payments, I’d highlighted why paying with plastic cards comes naturally to most people and why mobile wallets are not offering any compelling reason for people to switch to them instead of continuing to use plastic cards for their everyday payments. I’d also pointed out in … Read more
In this article (click here to read it online or here to download a PDF version) many leading doctors complain that by resorting to Google for diagnosing themselves, patients are eroding the traditional doctor-patient trust. IMO, they have themselves to blame. It’s only a matter of time before the Internet alters the medical profession, just as it … Read more
FAASO’s is the winner of “QR360 Code Of The Week”, the award series we kicked off with Precious Platinum last month. The winning QR code appears on the upper right hand corner of the quick service restaurant chain’s menu. Scanning it takes users to the app store page of MOBILE wrAPP, the company’s smartphone ordering-cum-loyalty … Read more
Starbucks marked its entry into India by opening a few stores in Delhi, Mumbai and Pune over the last few months. I visited one of these stores recently. Here are my first impressions of Starbucks India based on this visit. [slideshow_deploy id=’1337′] This store is a lot roomier than the many Starbucks outlets I’ve visited … Read more