Mobility

Why People Overestimate Change In Two Years

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Bill Gates had once famously remarked, “We always overestimate the change that will occur in the next two years and underestimate the change that will occur in the next ten”. Having witnessed the first part of this statement coming true with so many technologies – biometrics, e-grocery and mobile payments to name a few – … Read more

It’s Raining QR Codes – Now In Magazines

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My previous posts about QR codes and Augmented Reality (see Related Posts at the bottom of this post) were based on my exposure to these technologies in newspapers, posters and billboards. I recently noticed a shower of QR codes in a new medium: magazines. Just the 10 June 2013 issue of the FORTUNE magazine featured … Read more

Stores Have Themselves To Blame For ‘Showrooming’

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In How Can Organized Retailers Respond To Showrooming?, I’d written about “showrooming”, the new shopping behavior in which consumers use a physical store as a showroom to touch and feel a product but ultimately buy it from an online competitor – often at a lower price. Although showrooming hasn’t yet become mainstream, it’s bound to gain … Read more

LBTR360 Featured As Top 10 Android App By Computerworld

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We’re happy to announce that Computerworld has named our LBS app Location Based Task Reminder (LBTR360) as a Top 10 Android app in the to do list category. Click here to read the full Computerworld report. As explained in greater detail here, LBTR360 is a reusable, LBS mobile app framework using which we develop custom … Read more

Banks Have Nothing To Fear From TELCOs

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In my op-ed article titled “Impact of Regulation on Financial Services Providers” published in the August 2012 issue of The Journal of Internet Banking & Commerce, I’d argued that banks don’t have much to fear from the slew of financial products launched by non-banking financial services providers. Many career bankers averred that they heaved a … Read more

Ten Ways – Er, Only One Way – To Slash SMS Costs

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In Whither Cross-Selling And Upselling With eBills And eStatements?, I’d written about how I got hit by exorbitant SMS costs and how I solved this problem by ordering an SMS Pack that gave me 1,000 SMSs for only INR 35 per month. Things were fine for a few months. Then, suddenly, I again received a biggish … Read more

Season’s Greetings!

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With the Mayans proven wrong, here’s to a happy and prosperous 2013 from GTM360 Marketing Solutions. Here are some milestones we achieved in 2012: We expanded into mobility and digital marketing solutions. In the former, our focus remains on Android apps that are functionally-rich and call for superior UX. As for the latter, we’re currently concentrating … Read more

Which Is Best For Business Card QR Codes – MeCard Or VCF?

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We love business cards with QR codes. One scan with a smartphone, and the contact is immediately added to the phonebook. No need to enter data manually. No fiddling around with scanners and OCR software. We found this functionality so useful that we made it a basic feature of QR360, one of our digital marketing solutions. … Read more