Official Blog of GTM360 Marketing Solutions
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The author of the Digiday article titled Don’t Fall For The ‘Invisible Ads’ Charade concedes that digital ads are sometimes invisible. Despite that, he urges marketers to spend more money on digital ads on the ground that they’re no more invisible than print or TV ads. Nice try. I’m in general wary of double-negatives but the … Read more
FAASO’s is the winner of “QR360 Code Of The Week”, the award series we kicked off with Precious Platinum last month. The winning QR code appears on the upper right hand corner of the quick service restaurant chain’s menu. Scanning it takes users to the app store page of MOBILE wrAPP, the company’s smartphone ordering-cum-loyalty … Read more
In How Tech Can Help Banks Accelerate Legacy Transformation, I’d described three issues with open systems that hold banks back from migrating their legacy applications to open systems. Here are three more: #4. Sudden Loss of Functionality In this brilliant article titled When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for … Read more
Starbucks marked its entry into India by opening a few stores in Delhi, Mumbai and Pune over the last few months. I visited one of these stores recently. Here are my first impressions of Starbucks India based on this visit. [slideshow_deploy id=’1337′] This store is a lot roomier than the many Starbucks outlets I’ve visited … Read more
During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank who knew the nitty-gritty of a certain mainframe application. This was music to my ears. The company I … Read more
We’re seeing an explosion in the use of QR codes lately, especially in magazines, posters and B2B newspaper ads. However, we’re also seeing a drastic difference in the way different brands implement the technology in terms of size, placement, CTA, and so on. Harvard Business School, Vodafone and a few other brands bungle even the … Read more
Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you’ll find when you Google for “Sales Marketing Alignment” speak to the humungous amount of chatter on this subject. On the other hand, there were merely 20 searches for this keyword … Read more
In Will The Sad State Of Logistics Hurt eCommerce?, I highlighted how DHL, FedEx and other multinational courier companies are 8-10X costlier than the local ones, and are, therefore, affordable only for high-value consignments. I recently went through an experience which highlighted the risk of sending anything valuable via couriers. I placed my credit card … Read more
For close to two years, we’ve been sending out a periodic e-newsletter to our prospects, customers and business associates once a month. Even with this relatively low frequency, this newsletter has proved to be very effective for staying in touch with contacts and nurturing leads, among other things. As testimony, we recently signed a deal … Read more
For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill payment websites have recently started refusing American credit cards. This is because these cards don’t have Mobile OTP, a two factor authentication mechanism that is now … Read more