Official Blog of GTM360 Marketing Solutions
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Enough water has flown under the bridge since I wrote Goodbye #NetNeutrality Hello #ProNetChoice. During this period, I got a chance to deep dive into the principle of “zero rating” and examine whether it can coexist with Net Neutrality. In this post, I’m pleased to say that #ProNetChoice, the concept introduced in the previous post, … Read more
We focus on the SEM and CRO elements of digital marketing and work with third party SEO service providers whenever the technique could be useful in a specific campaign. (For a primer on the difference between SEM and SEO, see my blog post entitled SEO or SEM?.) Through the years, we’ve found it extremely hard … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
There’s a raging debate about ad visibility in recent times. Much as I’d like to think it’s triggered by my post Don’t Fall For The ‘Invisible Versus Unseen Ads’ Charade, the real reason doesn’t matter. The crux of the issue is that advertisers are claiming that ~15% of their online ads are seen by bots, … Read more
As startup mentors will tell you, a successful entrepreneur needs to: Take risks Thrive on ambiguity Move fast but be patient Online banking is a great way to develop these skills. Here’s how: #1. Take risks Online banking portals mince no words when they tell you that you’re on your own while making an electronic … Read more
FORTUNE magazine seems to be undergoing a transformation lately. I’ve listed the key changes I’ve observed in the magazine over the past 5-6 months. Disruption. Disruption. Disruption. There’s a spate of articles on disruption of incumbents by newcomers. FORTUNE goes beyond the usual suspects like financial services, media and technology to drag industries like agriculture … Read more
In Beware Of Credit Card Reward Redemption Theft, I’d written about the many occasions in the past when I didn’t receive the gifts I’d redeemed on my credit card rewards until I chased the bank in question constantly. In all those cases, the courier company in question seemed to be waiting to decamp with the … Read more
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has been revised to reflect the correct profit of Wuhan Iron & Steel, which is US$ 54.5 million, not billion. The world’s 500 largest companies collectively … Read more
India’s leading online fashion brand Myntra recently shut down its desktop and mobile websites and decided to go mobile app only. As far as I know, this is an unprecedented move by any ecommerce player anywhere in the world and flies in the face of moves by brands to increasingly hop on to the omnichannel … Read more
People buy from people. People have emotions. Ergo, B2C or B2B, emotions play an equally important role in sales. There’s a fairly large group of people that subscribes to this view. It comprises mainly of B2C marketers who are trying to switch to B2B marketing e.g. Deanna Lazzaroni in Dear Modern Marketer: I Dare You … Read more