Official Blog of GTM360 Marketing Solutions
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After it generates a Marketing Qualified Lead (MQL), Marketing hands over a case to Sales to take it to closure. In software product selling, one of the first things that happens after that is a demo. Short for demonstration, demo is one of the most important steps in the lead-to-deal process. Demos are led by … Read more
Innovation is not Invention. Invention is a new thing. Innovation is a new way of doing an existing thing that amplifies impact through broader reach. Let me cite a few examples to drive home this difference. 1. AirBnB During Oktoberfest, the city of Munich with a population of 1.2 million residents receives roughly seven million … Read more
Generative AI was at the Peak of Inflated Expectations phase of the Gartner Hype Cycle for Artificial Intelligence published in June 2023. By now, it was due to enter the Trough of Disillusionment phase of the hype cycle. Maybe it has, going by bearish reports around Generative AI technology in the recent past. In this … Read more
This has been a year of big ticket M&A in the Indian IT industry. While the acquisitions haven’t put any Indian IT company on the FORTUNE GLOBAL 500 list yet, for the first time since I started writing this annual post around a decade ago, I’m convinced that M&A will propel the Indian IT industry … Read more
Soon after the demonetization of high value currency notes in India in 2016, there was a huge cash crunch and the public was exhorted to switch to cashless methods of payments like mobile wallet, NEFT, and cheque (UPI boom happened a little later). Many Indians were skeptical of the offtake of digital payments due to … Read more
Price is one of the 4Ps of marketing: Product, Price, Place, and Promotion. I’ve covered pricing methods here and here, and pricing paradoxes here and here. This post is about price – the number that’s printed on the sticker. Let’s get on with it. In a free market, price is discovered by interplay of demand-supply … Read more
India has 800 million Internet users. Fiji has 0.8 million Internet users. Still the latest global digitalization index ranks India below Fiji because 70% of Fiji nationals have access to the Internet as against 60% of Indians. This is absurd, as Deepak Mishra says in his op-ed titled “Make (Indices) in India” in the Economic … Read more
In Why Media Can’t Be Neutral, I speculated many reasons why media will inevitably exhibit bias. While the common man or woman (henceforth J6P) might agree with those reasons, I don’t expect them to accept the status quo since everyone needs objective sources to know the facts and make up their mind on social, economical and … Read more
Every time a stock tanks after an IPO, the common man or woman (henceforth J6P) blames Securities and Exchange Board of India, the securities / capital markets regulator of India. The common rants against SEBI are Loss-making companies were allowed to IPO The offer price was too high Promoters dumped their shares on retail investors … Read more
Fintech Mafia Carousel Pumping is the circular shilling of one another’s financial products and services by a bunch of fintech founders with least regard for truth or consumer interest. I recently came across the following exhibit of Fintech Mafia Carousel Pumping on LinkedIn. Why do some of us trust Barclays or Bank of America more … Read more