Official Blog of GTM360 Marketing Solutions
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After being postponed by six months, RBI Emandate has finally come into effect from 1 October 2021. Applicable to recurring payments and auto debits, the new regulation has caused massive chaos for media companies, SaaS vendors and other businesses whose revenue model is anchored on automatically charging a credit card or debit card on file … Read more
Bank accounts are not heavily branded, barring IndusInd Bank and a few more exceptions. The fifth largest private sector bank in India tries to create a strong brand for its bank account on the back of differentiators like return of canceled cheque. (For the uninitiated, banks return canceled cheques to customers by default in USA … Read more
Colgate-Palmolive is currently running a Customer Engagement Management program for its premium toothpaste brand TOTAL. Like all CEM programs, this one also mandates product purchase. The price of the product is INR 102 (US$ 1.25) and the reward for purchase is a cashback of INR 50 (US$ 0.67) credited directly to the consumer’s PayTM eWallet. … Read more
The title of this blog post might sound insensitive at first glance but I couldn’t find a better way to capture the fact that Covid-19 has favorably impacted some companies and adversely impacted others on the FORTUNE magazine’s ranking of the top 500 corporations in the world. Last year, I predicted: … the assymetric nature … Read more
As soon as the UK government announced that it won’t accept CoWIN Certificate as proof of vaccination of Indian travelers, all hell broke loose on Twitter. Some people argued that CoWIN portal provides cloud-based, digitally signed vaccination certificate. UK cannot make sense of India's CoWin vaccine certificate, because India's QR coded, digitally signed document is … Read more
It has become a favorite pastime for a lot of people to predict the disruption of B2B sales. (Ditto banks, telcos, et al.) Take the author of this LinkedIn post entitled Enterprise Sales Has Been Disrupted – Why Sales Pros Should Care for instance. Like disruption talk in many other areas, this is a sureshot … Read more
Many product and service providers entrap consumers in subscriptions that they no longer need or want. The Rogue’s Gallery of shady merchants includes some of the largest and most valuable companies on the planet, as we saw in What Is Subscription Trap?. Uber fines Rider even when Driver cancels. Few Riders jump thru' the hoops … Read more
Both FMCG (Fast Moving Consumer Goods) and DTC (Direct to Consumer) companies manufacture their own products. (NOTE: In some markets, FMCG is called CPG or Consumer Packaged Goods. Source: McKinsey.) Both of them sell online and via brick-and-mortar stores. Their products are used by a Consumer i.e. private individual in his or her personal capacity … Read more
Welcome to the new GTM360 Blog! We have upgraded our blog to responsive design so that it provides an awesome UX on both desktop and mobile devices. All past blog posts have been migrated to the new blog. Greenfield Versus Migration Setting up a new WordPress blog is easy. While the famous 5-minute installation on … Read more
In Interoperability – The Sole Loser In UPI, we saw why interoperability has been compromised in UPI. In this post, we’ll explore ways to revive this noble goal. Some people advocate education campaigns to increase awareness of VPA and thereby revive interoperability. Once people know what a VPA is, first they would ensure better VPAs and … Read more