Official Blog of GTM360 Marketing Solutions
As I’d pointed out in this blog post a couple of years ago, just because micropayments support convenient ways to pay for digital content doesn’t necessarily mean that people will pay for it. People will pay for content only if they can’t get it for free easily and when they find enough value in it worth paying … Read more
Here’s a quick update to let you all know that we’ve published many new case studies on the GTM360 website. These include software, SaaS, mobile apps and other high-tech companies whom we have helped to leapfrog to the next level of market outreach, geographical presence, sales pipeline, billing rates and ticket sizes. Some of the … Read more
We recently developed and delivered a mobile app called RAPP360. Short forResidency Audit App 360, RAPP360 makes it very easy for people having multiple residences to respond to tax audits from different jurisdictions by providing a detailed log of their physical location over the previous years. The primary target audience for RAPP360 comprises of Wall Streeters … Read more
Season’s Greetings and Best Wishes for a Happy New Year 2012 from GTM360 Marketing Solutions. We’re pleased to share details of some of the milestones we achieved during 2011: We delivered end-to-end go to market solutions for a variety of high-tech product and services companies engaged in A/B testing, distance learning, mobile field service, idea management, … Read more
Marketers are familiar with cost-plus and value-based pricing models, which are the two most commonly used methods for pricing products and services. "What The Traffic Can Bear Pricing". Everyone understands "cost plus" pricing. Many understand "value based" pricing. But very few people (in my circle) understand that some brands can get away with exorbitant prices just because their … Read more
In its 15 Aug 2011 issue, FORTUNE magazine acknowledged that it “erroneously omitted Chrysler Group from the GLOBAL 500 list” published a fortnight earlier. It goes on to regret this error. Sounds more like a blunder to me. Apart from this blemish, this year’s FORTUNE GLOBAL 500 issue is a lot better than the lacklustre one … Read more