IT Marketing

Season’s Greetings!

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Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2014. We’re happy to share the following highlights of 2013: Our Location Based Task Reminder app LBTR360 made it to the Computerworld Top 100 Android Apps list We released the QR360 Framework that provides QR code best practices. While we have a vested interest in this … Read more

To Personalize Or Not To Personalize Is The Question

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Personalization has always been a hot topic since the dawn of the Internet. It has been garnering greater interest lately as recent advances in HTML5, Big Data and Mobility technologies have raised the ability of brands to improve timeliness and relevance of their customer engagement efforts to the next level. News, social updates, color scheme, … Read more

From Multichannel To Omnichannel & Beyond

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Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more

Creating ASPO To Bolster Cold Call Success Rates

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In Use ASPO To Boost Cold Call Success Rates, I’d introduced Account Specific Point Offering and touched upon how salespersons can use it to spark off the conversation with potential buyers at the top of the funnel. In this post, I’ll describe ASPOs in greater detail and outline a methodology for developing them. ASPO DEFINED ASPO … Read more

American Consultancy Helps Client Slash IT Procurement Costs

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Here’s our latest success story: American Consultancy Helps Client Slash IT Procurement Costs Without Increasing Risk “Negotiation levers” provide the cutting edge This leading business process consulting firm based out of the East Coast in the USA was commissioned by a large American bank to provide procurement intelligence services. The engagement was driven by the … Read more

Use ASPO To Boost Cold Call Success Rates

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Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that “cold calling is dead” need not read further. On the other hand, if you believe that cold call is an indispensable part of B2B sales, and are looking for a way to improve … Read more

The Severe Identity Crisis On Twitter For Digital Marketers

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This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do you verify if a certain Twitter handle really belongs to the person to whom you think it does? This is a big problem because you … Read more

3 Ways To Execute Government Technology Contracts Profitably

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There’s a lot of buzz in the media about how delays in realizing payments are making life difficult for vendors selling servers, laptops, tablets and other IT hardware to the government. Click here to see a recent article on this topic. While the industry is aware that government generally takes longer to settle invoices than the private … Read more

Use Social Sharing To Pump Up Lead Generation – Even On B2B Websites

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We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion  for various CTAs like whitepaper download, webinar registration, request for quote, and so on. We’re now happy to propose another type of call-to-action that’s even more frictionless: Social sharing. By avoiding forms altogether, social sharing can bolster website … Read more