Official Blog of GTM360 Marketing Solutions
Over the years, my background in IT marketing and product management has brought me close to the subject of how a software should be extended to new channels. I can recall at least five occasions on which I’ve been involved with spec’cing channel support in the past 15-odd years: ERP in Branch Office in the … Read more
In Use ASPO To Boost Cold Call Success Rates, I’d introduced Account Specific Point Offering and touched upon how salespersons can use it to spark off the conversation with potential buyers at the top of the funnel. In this post, I’ll describe ASPOs in greater detail and outline a methodology for developing them. ASPO DEFINED ASPO … Read more
Here’s our latest success story: American Consultancy Helps Client Slash IT Procurement Costs Without Increasing Risk “Negotiation levers” provide the cutting edge This leading business process consulting firm based out of the East Coast in the USA was commissioned by a large American bank to provide procurement intelligence services. The engagement was driven by the … Read more
Cold calling requires lot of skills and perseverance. Not everyone has them. Sales Development Reps who mask their shortcomings by claiming that “cold calling is dead” need not read further. On the other hand, if you believe that cold call is an indispensable part of B2B sales, and are looking for a way to improve … Read more
This Finextra article highlights a major challenge facing digital marketers using Twitter for business development: How do you determine the veracity of a Twitter account? Put in another way, how do you verify if a certain Twitter handle really belongs to the person to whom you think it does? This is a big problem because you … Read more
There’s a lot of buzz in the media about how delays in realizing payments are making life difficult for vendors selling servers, laptops, tablets and other IT hardware to the government. Click here to see a recent article on this topic. While the industry is aware that government generally takes longer to settle invoices than the private … Read more
We always recommend short or prefilled forms on B2B websites to reduce friction and thereby boost conversion for various CTAs like whitepaper download, webinar registration, request for quote, and so on. We’re now happy to propose another type of call-to-action that’s even more frictionless: Social sharing. By avoiding forms altogether, social sharing can bolster website … Read more
Over five years ago, I’d written a post titled Cheque Deposit Systems — Are They Really Worth It? During the next couple of years, I found this contraption to be down every other time I went to pay my credit card bill. My overall poor experience with this technology led me to conclude in a … Read more
Half the money I spend on advertising is wasted; the trouble is I don’t know which half. This famous quote is attributed to John Wanamaker (1838-1922), the US businessman who is often considered to be the father of the department store. We use the slide at the bottom to explain the impact of our go … Read more
Going forward, we’ll announce new success stories on this blog. While the full case study will itself continue to be published on the CUSTOMERS page of our website, a short introduction will be provided here. Here’s the latest one: SaaS Vendor Acquires 3X More Customers With Same Ad Spend A/B testing helps maximize bang for … Read more