Official Blog of GTM360 Marketing Solutions
In his blog post titled Wasted Words – Why Marketing Content Longer than 3 to 5 Items Does Not Work, Gartner Research Director Hank Barnes makes a strong case to technology vendors for simplifying their story and emphasizing only two or three things that matter most in their marketing collateral. He goes on to explain how … Read more
The leading British technology and Internet apps blog Make Use Of recently launched a loyalty-cum-rewards program where readers earn points for sharing its articles on social networks. In the past, I’ve come across rewards for filling forms, completing surveys and taking other actions but this is the first time I’m seeing a website rewarding social sharing … Read more
In the good old days, an onpremise B2B software vendor would go through a long-drawn sales process but, when he bagged the deal at the end of it, he’d grab a pot of gold by way of millions of dollars in upfront license fees. There’s no such luxury in the brave new world of cloud … Read more
Security increases friction. That’s not news. I’ve myself written many blog posts – click here, here and here – on this perennial tradeoff involved in payments. However, I recently found a new security measure that actually creates new sources of vulnerability. Ironic but true. Since December 2013, India’s central bank RBI has made it mandatory … Read more
Since I wrote Loyalty Or Disloyalty Programs? and Beware Of Losing Sales With Bad Loyalty Programs, a couple of companies have used mobile technologies in very innovative ways to design loyalty programs that truly foster loyalty. But Shopper’s Stop is not one among them. The pioneer of India’s organized retail industry recently introduced a mobile app variant of its … Read more
In How Tech Can Help Banks Accelerate Legacy Transformation, I’d described three issues with open systems that hold banks back from migrating their legacy applications to open systems. Here are three more: #4. Sudden Loss of Functionality In this brilliant article titled When Product Features Disappear – Amazon, Apple and Tesla and the Troubled Future for … Read more
During a meeting with the CIO of a Top 5 bank in Germany, I was introduced to a lady who was retiring that same weekend. The CIO averred that she was the last employee in the bank who knew the nitty-gritty of a certain mainframe application. This was music to my ears. The company I … Read more
Fixing the misalignment between Sales and Marketing is a challenge that probably harkens back to the inception of business itself. The 4.3 million results you’ll find when you Google for “Sales Marketing Alignment” speak to the humungous amount of chatter on this subject. On the other hand, there were merely 20 searches for this keyword … Read more
For close to two years, we’ve been sending out a periodic e-newsletter to our prospects, customers and business associates once a month. Even with this relatively low frequency, this newsletter has proved to be very effective for staying in touch with contacts and nurturing leads, among other things. As testimony, we recently signed a deal … Read more
For several years, American travelers have been having a tough time trying to use their magstripe credit cards in EMV Europe. In India, as highlighted here, many ecommerce and bill payment websites have recently started refusing American credit cards. This is because these cards don’t have Mobile OTP, a two factor authentication mechanism that is now … Read more