Official Blog of GTM360 Marketing Solutions
In this post “ALL B2B SALES LEADS ARE NOT CREATED EQUAL”, author Garrett Hollander references a BtoB Magazine study according to which only 23% of sales professionals say marketers deliver sales-ready leads. When I read this, it struck me that “sales-readiness” is fast becoming an outdated concept. In today’s world of Buyer 2.0, the prospect … Read more
Yes, you read that right. This post is really about how brands can boost engagement with their consumers by using error messages. Normally, error messages are bland: Record not found Your search yielded no results Page not found. You can’t blame the programmers who typically write them because, sometimes, you can’t do better. As @nicksantos points … Read more
Here’s our latest success story: IT Services Company Boosts Qualified Lead Generation Campaign management best practices improve Inside Sales effectiveness This midsized IT services company has an inside sales team with 20+ SDRs that run outbound marketing campaigns to midsized businesses in USA, Europe and Australia. The company owed its initial growth to aggressive outreach … Read more
In 4 Major Mistakes B2B Companies Commit To Lose Clients, Ian Dainty declares that B2B technology companies lose “farming” business by failing to communicate with existing customers about their value delivered, new offerings, and so on. It’s a no-brainer that customers will defect from their incumbent vendors if they’re not kept informed. However, I’m not … Read more
Season’s Greetings and Best Wishes for a Happy and Prosperous New Year 2016. Welcome back to the GTM360 Blog! In this first post of 2016, we list the Top 10 posts of 2015: #10. Why Customers May Flee Abroad Sooner Than Tech Startups! #9: Every Pageview Is A Conversion Opportunity #8: Core Engineering Covets Top IIT Talent But … Read more
We close the year with our latest success story: US Midwest Infrastructure Solutions Provider Bolsters Roadshow Participation SAP Customer List delivers right target audience on a platter Headquartered in the US Midwest, NETECH CORP provides networking infrastructure solutions that help SAP users save money and increase productivity. The company was planning to conduct a roadshow … Read more
Every now and then, the Indian IT industry has been exhorted to “move up the value chain” (read develop products) or face extinction. I’ve lost count of how many times I’ve heard the value chain Kool-Aid in my two decade career in software but the latest one was in the LinkedIn article entitled The Kirana … Read more
Here’s our latest success story: Industry Veteran Generates Buzz For New ERP Services Company In USA SAP Customer List delivers readymade audience This veteran from the Enterprise Application space launched a new ERP services company. To spread awareness of the company’s offerings, he proposed to conduct an outreach campaign targeted at existing SAP customers in … Read more
Those of you that have read the all time classic business book In Search of Excellence might recall the anecdote of the automobile company that rushes a part by helicopter to a customer whose car has broken down in the middle of a desolate highway. Needless to say, the company wins the customer’s loyalty for … Read more
In the latest GLOBAL 500 list published by FORTUNE magazine in August 2015, WAL-MART STORES (USA) ranks #1 and WUHAN IRON & STEEL (China) ranks #500. EDIT: The above table has been revised to reflect the correct profit of Wuhan Iron & Steel, which is US$ 54.5 million, not billion. The world’s 500 largest companies collectively … Read more