Official Blog of GTM360 Marketing Solutions
In Output Versus Outcome Model, we described the difference between output-based model and outcome-based model. In this post, we’ll look at a few attributes of the outcome-based model. To recap: Output: I deliver ERP, you use it to reduce your DSO. Outcome: I deliver a reduction in your DSO by using ERP. where: “I” means vendor “You” … Read more
Economists claim that American consumers will bear the cost of Trump Tariffs. Dealmakers insist that overseas exporters and / or American importers will find ways to avoid passing on the burden of Trump Tariffs to American consumers. According to me, the question of who pays tariffs is extremely nuanced. As a career sales professional in … Read more
(This post is a slightly edited version of my answer to the above Quora question.) In my company, we run many email newsletter campaigns for customers and ourselves. We rarely get unsubscribe requests, as you can see from the following exhibit. On the rare occasion that somebody wants us to stop sending them our future email … Read more
To: editet@timesgroup.com Subject: Alternative to Dollar Trump | Letter to the Editor Dear Editor of Economic Times: This has reference to op-ed entitled Alternative to Dollar Trump by T. K. Arun in Economic Times. Most economists says tariff is paid by the consumer. Some economists say it’s paid by the supplier. As a career sales … Read more
During the recently concluded NASSCOM Technology & Leadership Forum 2025 conclave held in Mumbai, the OGs of Indian IT industry noted that the time is ripe for the industry to pivot to Output-based Model. I shared this article on LinkedIn (and X fka Twitter) with the following comment: “Output-based Model” is correct. Kudos to Indian … Read more
Any discussion of globalization and its impact on a country needs to recognize that a nation comprises both producers and consumers. Producers are businesses. Consumers are J6P (Joe Six Pack or Jane Six Pack aka common man / woman). While import of cheap goods from China might cripple American manufacturers, it is a positive for … Read more
Every now and then, somebody will question ROI metrics reported by B2B tech vendors. Let’s take the following LinkedIn post for example: Tech vendors’ use of the term “ROI” is maddening. Two recent (ROI claims) triggered this rant. “Did you know that financial services firms that use Salesfarce achieve a 188% ROI?” Really? EVERY ONE … Read more
When consumers are asked to pay for some product or service, they think twice about whether to consume it. There’s a cognitive overhead in all decisions but the one involved in micropayments is acute because it’s more mentally taxing to decide whether or not to spend, say, $0.10 to read an article than the $0.10 … Read more
Between my two blog posts titled Using ChatGPT As A Data Analysis Assistant and Data Analysis By ChatGPT, I covered seven examples of data analysis via ChatGPT. Retail Format Price Comparison Stock Portfolio Prediction Tracker Pizza Coke Sales Correlation Marketing Campaign Strategy ETF Composition Is G7 Obsolete? ChatGPT And The Art Of Motorcar Maintenance Since … Read more
Klarna recently announced that it is shutting down Salesforce, Workday and other SAAS applications that it has been using for years. All of the reports that I could lay my hands on only state that the Swede BNPL major will replace the SAAS giants’ software with an inhouse “AI system”. (see update at the end … Read more