Official Blog of GTM360 Marketing Solutions
Retargeted Ad is one of those things on which my take as a consumer is diametrically opposed to that as a marketer. As a consumer, I hate them. As a marketer, I love them. For the uninitiated – or, in this case, the unchased – retargeted ads are the banner ads that follow you around … Read more
Traditional retailers aka kirana stores sell almost everything at MRP* whereas modern retail aka supermarkets sell almost everything below MRP (for the unintiated, this and other India-specific terms are explained at end of the post). Since Indians are price-sensitive, modern retail should totally corner the Indian retail market, right? Wrong! Modern retail accounts for barely … Read more
Ever since I pointed out the yawning gaps in its disloyalty – er loyalty – program in Mast Kalandar Shows How Not To Run A Loyalty Program, Mast Kalandar has thoroughly revamped the way in which the program operates. Diners no longer need to struggle with their plastic cards in front of flaky card readers … Read more
Data purists would reply “Never” and beat me up for even asking this question. On the other hand, “data sophists” who’re accustomed to lying with Big Data would wonder, “Duh, what’s the difference?” To pass off correlation as causation is a sophisticated way of lying w/ big data but there are many cruder ways here: … Read more
Personally I love frictionless CX and I was glad that I could make a business out of my passion when I launched Conversion Rate Optimization as one of the services of my company’s Digital Marketing+ offering. All along I’ve been debating with myself and my customers whether there’s an optimum level of being frictionless or … Read more
Facebook and Reliance Communications (Top 3 MNO in India) partnered this past February to provide free access to Facebook and a bunch of other websites to Reliance customers via the Internet.org initiative. Yesterday, Uninor, the Indian subsidiary of the Norwegian telecom giant Telenor Group, announced free Wikipedia access to its mobile subscribers. Personally, I thought … Read more
Those of us who redeem our loyalty points on gift portals will have inevitably come across a gift or two that was appealing to us but was beyond our reward points balance. On some gift portals, it’s possible to pick up the goodies by simply paying up the difference with cash e.g. Lufthansa WorldShop, IHG, … Read more
With so much buzz around Content Marketing, content deluge is the new “information overload”. From “helpful” guides to outright sales pitches to several things in between, I get hit by around 100 pieces of content every day. I’m sure your day is no different. Each of us has our own way to manage the deluge. … Read more
Welcome to the first blog post of 2015! The Top 10 posts of 2014 were: #10: Big Pharma Turns To CEM For Cure #9: Did Google Acquire FeedBurner Minus The CAPTCHA? #8: How To Make Co-Creation Work? #7: Retail Is Barking Up The Wrong Tree Against Ecommerce #6: Does CX Really Drive Sales? #5: How To Lie With Big Data #4: Frictionless … Read more
Medical representatives sell prescription drugs by detailing doctors and canvassing drugstores. They do not contact patients who actually consume the medicines. This makes sense because, in the pharma industry, patients don’t play an active role in deciding what to buy. As we know, the way it works in this business, the physician writes the prescription … Read more