Official Blog of GTM360 Marketing Solutions
Mast Kalandar is a North Indian quick service restaurant chain that has branches in Bangalore, Pune and a few other Indian cities. I happened to visit one of its outlets recently. After placing my order at the cashier and making the payment, I received the receipt for my purchase. By chance, I noticed a mention … Read more
Looks like mobile has started impoverishing publishers, too, since I wrote Will Mobile Impoverish Bloggers? two years ago. Smartphones and tablets are causing trouble for publishers for more reasons than one: Their smaller displays support fewer ads People have a lower propensity to click ads on mobile (unless they’re like the nicely obfuscated Google Ads but … Read more
The quick service restaurant chain FAASO’s recently launched MOBILE wrAPP, an ordering, payment cum loyalty app. Available on Android, iOS and Windows, the app lets users locate stores, browse the menu, place delivery or takeaway orders, and make online or cash on delivery payments. To incent repeat purchase, the company credits INR 400 (~US$ 6.67) … Read more
In his blog post titled Wasted Words – Why Marketing Content Longer than 3 to 5 Items Does Not Work, Gartner Research Director Hank Barnes makes a strong case to technology vendors for simplifying their story and emphasizing only two or three things that matter most in their marketing collateral. He goes on to explain how … Read more
The leading British technology and Internet apps blog Make Use Of recently launched a loyalty-cum-rewards program where readers earn points for sharing its articles on social networks. In the past, I’ve come across rewards for filling forms, completing surveys and taking other actions but this is the first time I’m seeing a website rewarding social sharing … Read more
In this article (click here to read it online or here to download a PDF version) many leading doctors complain that by resorting to Google for diagnosing themselves, patients are eroding the traditional doctor-patient trust. IMO, they have themselves to blame. It’s only a matter of time before the Internet alters the medical profession, just as it … Read more
Every update to Google’s search algorithm – Penguin and Panda to name the latest two – is accompanied by major upheavals in the rankings of websites on the Google Search Engine Results Page. Take the case of Mahalo for example: After the Panda update, the human-powered search directory found itself shunted off from the #1 position … Read more
The author of the Digiday article titled Don’t Fall For The ‘Invisible Ads’ Charade concedes that digital ads are sometimes invisible. Despite that, he urges marketers to spend more money on digital ads on the ground that they’re no more invisible than print or TV ads. Nice try. I’m in general wary of double-negatives but the … Read more
FAASO’s is the winner of “QR360 Code Of The Week”, the award series we kicked off with Precious Platinum last month. The winning QR code appears on the upper right hand corner of the quick service restaurant chain’s menu. Scanning it takes users to the app store page of MOBILE wrAPP, the company’s smartphone ordering-cum-loyalty … Read more
We’re seeing an explosion in the use of QR codes lately, especially in magazines, posters and B2B newspaper ads. However, we’re also seeing a drastic difference in the way different brands implement the technology in terms of size, placement, CTA, and so on. Harvard Business School, Vodafone and a few other brands bungle even the … Read more