Official Blog of GTM360 Marketing Solutions
When I want to direct you to a webpage, I simply send you a link to that page, you click it and land on that webpage. Mission accomplished! But what if I want to draw your attention to a specific passage on that page? Sending the link to the page won’t work since that will … Read more
To: editet@timesgroup.com Subject: Big Tech, Don’t Be A Big Brother Dear Editor of Economic Times: This has reference to the op-ed entitled Big Tech, Don’t Be A Big Brother by Dhanendra Kumar, Former Chairman, Competition Commission of India (CCI), in The Economic Times. This article is full of factual and logical inaccuracies. Let me list … Read more
Branding is often conflated with marketing and other elements of marketing. Before we clear some of the misconceptions about branding and amplify some of its other attributes, let me copy-paste the definitiion of branding from our previous post titled Power Of Branding In B2B. Branding “Branding” is endowing products and services with the power of … Read more
According to the popular narrative, branding is needed only in B2C. That’s not true. Branding plays an equally important role for B2B products and services. For the purpose of this blog post, we will use the following definition of branding: Branding “Branding” is endowing products and services with the power of a brand. Where a … Read more
Twitter announced a paid blue check plan at a price of $8/month soon after Elon Musk acquired the company last year. The company advertised the following features for this premium plan. I recently did a test drive of X Blue. Here are its pros and cons based on my personal experience. What’s Hot Longer posts: … Read more
Here are six sharp practices followed by new age startups: #1. REDBUS This bus ticket aggregator buys five seats in a bus with 45 seats. When four out of these five seats are booked on its app / website, RedBus flashes a warning saying “only one seat left”. I heard this directly from the horse’s … Read more
The hierarchy of human needs goes through five stages, as depicted by the famous Maslow’s Pyramid. In this post, I posit a similar hierarchy for subscriptions. Given below are examples of subscriptions: Social network e.g. LinkedIn Premium Digital media e.g. Wall Street Journal Streaming video / OTT e.g. Netflix Hosting service e.g. Hostgator SAAS software … Read more
Web designers often need to make a panel comprising multiple images. All images need to fit into the same grid, the size of which is specified in the HTML code on the webpage. If we take a customer logo panel as an example, the images are bound to have different aspect ratios (i.e. ratio of … Read more
In Why Publishers Don’t Sell Individual Articles, we saw how readers want à la carte (buy individual articles) but publishers offer only buffet (all-you-can-eat subscriptions). (While this post can be read independently, it will make more sense after reading the previous post.) Of late, some publishers are not even offering one-month subscriptions. Either their minimum … Read more
Google Play Store provides the following services to Android app developers: Listing Discovery Distribution Commerce platform Training Google does not charge any fixed fees for these services. Like most companies in their early days, app developers are short of funds when they start out. While they have aspirations to build for the world, do marketing, … Read more