Official Blog of GTM360 Marketing Solutions
In How Rideshare Startups Flipped A Switch To Create A Billion Dollar Business Overnight, I shared my thoughts on how rideshare startups have gone against common wisdom in many areas and used digital – aka SMAC (Social-Mobile-Analytics-Cloud) – technologies to create a billion dollar business virtually overnight. But it’s more than just technology. Before I elaborate, let … Read more
Once upon a time, the best way to discover places in a new city was to jump into a taxi and ask the driver to take you around. Gone are those days. In the era of ride hailing cabs like Uber, Ola, Meru, et al, your cabbie may know far less about the city than you. … Read more
When you pay someone, you expect to get a receipt for the payment. Especially when that “someone” is a business. Receipt – or “proof of receipt of payment” – must be issued by the Payee / Merchant so that you can use it to independently prove that the Payee / Merchant has received your money. … Read more
A banker quit his job and started a new company. He applied for a debit card for his company. Ram, as we’ll call the ex-banker, completed the required forms, submitted his company’s board resolution for the debit card and handed over copies of his company’s incorporation certificate, articles of association, and all the other documents … Read more
As we saw in Feature Or Bug – Facebook & Tideplus, #FeatureOrBug refers to a feature that masquerades as a bug. To recap: As brands increasingly adopt personalization in their communications, what you see is not what I see. Then there are other types of differences like: What you see on desktop is not what you see on … Read more
I covered two Blockchain flight delay insurance products in AXA Fizzy – The New Kid On The Blockchain and Atlas Etherisc – Another New Kid On The Blockchain. In this post, I’ll address the “Why Blockchain?” question. Here’s a quick recap of the background to this question from the first of the above two posts: … Read more
In Feature Or Bug – Facebook & Tideplus, we saw two cases of #FeatureOrBug, one of which was favorable to the consumer, and the other, neutral. I’ve subsequently come across many more favorable / neutral cases of #FeatureOrBug. I thought I’ll cover them before fulfilling the promise I made at the end of the last post to … Read more
At the end of my blog post entitled AXA Fizzy – The New Kid On The Blockchain, I’d promised to answer the “Why Blockchain?” question in a follow-on post. I’m not fulfilling that promise yet. Frequent readers of this blog would be aware that it’s light on research and heavy on personal experience and anecdotal evidence. … Read more
I’ve been asked many times to write about my Blockchain experience. That is not strictly true. I’ve been asked only twice, most recently by a man in Mumbai, Maharashtra. How can I write about the Blockchain experience, I asked myself on the Deccan Queen returning to Pune, when most of the founders of Blockchain companies … Read more
Uber has been making targeted offers for a long time. As I highlighted in my post titled Mastering Targeted Offers – The Uber Way, some people get an offer, others don’t. As a result, two cohorts of riders can see two different prices for the same ride. In the early days, the price difference was attributed … Read more