Official Blog of GTM360 Marketing Solutions
Any digital payment goes through a long and tortuous value chain comprising multiple entities. If we take credit card as an example, the entities include Consumer (e.g. You), Merchant (e.g. Amazon, DMART), Issuer (the bank that issues the card and enables the Consumer to make card payments e.g. Citi), Acquirer (the bank that supplies the … Read more
Top 6 US banks posted a trillion dollars in profits in the last 10 years. "Top 6 Banks In USA Earn $1 Trillion In Profits In Last 10 Years" ~ https://t.co/coy2mSvu3C via @maxabelson @business .That's the same period when fintech was supposed to disrupt dinosaur banks. #Disruption #Shisruption #Banking #FinServ pic.twitter.com/kjZfCkqSbC — Ketharaman Swaminathan (@s_ketharaman) … Read more
Of late, there’s a lot of concern in the public discourse that India is becoming a digital colony of the West. If this concern is valid, we have ourselves to blame for letting India become a digital colony. What’s worse, we’ve been doing this for ages and never seem to learn from past mistakes. I … Read more
I put several hotel rooms on my credit card one month. The next month, I get a “30% OFF” coupon from AirBnB for staying at one of its properties the next time. My first reaction is that my credit card company has “sold” my personal data to AirBnb. Ditto when I Talk about a brand … Read more
Credit Card and Debit Card are both “cards”. Both are digital payment methods. Both are issued by banks. Both of them work on card rails owned by Visa, MasterCard, China Union Pay, RuPay and other card networks. Because of these similarities, many people tend to believe that there’s no difference between credit and debit cards. … Read more
With a steady fall in GDP growth rate during the last five quarters, there’s a near unanimous verdict that the Indian economy is going through a slowdown. Most experts agree that the fundamental cause of the slowdown is insufficient consumption. I agree with both views. But I differ about the reasons advanced to explain the … Read more
I’ve been asked many times to weigh in on the new PINless regime for credit and debit card payments in India. Most recently it was on Quora, where I was asked to answer the following question: Why is it not required to enter a PIN to authenticate a credit or debit card in many countries? … Read more
Every time I go to this leading public sector bank, I see a long line of people outside the branch. “Outside the branch” is the operative phrase because these people literally stand outside the branch. I found out that they’re migrant laborers who queue up to send money from large cities where they work to their family … Read more
In Poor Communications: The Seventh Deadly CX Killer, I described the painful experience of activating the new credit cards I recently received from my bank. To recap, I didn’t get a paper PIN mailer as was customary during the previous renewals, and the instructions given by the bank on how to activate the new cards on … Read more
In Killing The Six Deadly CX Killers, I attributed six key reasons for poor customer experience (CX) and what brands could do to get rid of them, thus enhancing their CX. In this post, I’ll cover the seventh deadly CX killer: Poor communications. I have a Visa credit card issued by a Top 5 private … Read more