Official Blog of GTM360 Marketing Solutions
I received the following notification from a product I’d recently signed up for: You saved 3 minutes this week by using Text Blaze. Underwhelming, right? I thought so, too. Text Blaze is a nifty Chrome Extension that works like a keyboard shortcut but for autofilling your online content. I was immediately attracted to this San … Read more
After I published Shattering The Myth Of Lack Of Space, a couple of readers who are familiar with the locales covered in the post reached out to me with several interesting questions. One of them is Rajeev Jog, my fellow alum from IIT Bombay. The other would like to remain anonymous. I’ve already responded to … Read more
The US office of one of my ex-employers was situated on the twelfth floor of a highrise building in Midtown Manhattan in New York City. When I visited this office, I happened to gaze out of a window. While I couldn’t see anything, I could stick my hand out and touch the adjacent building. As … Read more
Oyez Oyez Oyez. My book WordPress Migration For Normies is published! This book chronicles the journey of upgrading this blog, as previewed in Welcome To The New GTM360 Blog. This book is written by a non-geek and is targeted at non-geeks running their own blogs. It’s a one-stop guide for crazy busy people without technical … Read more
It’s no secret that QA is considered second-class citizen in the Indian IT industry. As the OP of this LinkedIn Post says: I interact with a very large array of decision-makers on a daily basis. I am surprised to see many stakeholders not aware of the importance of the role of QA and the need … Read more
Here’s our latest success story: Leading Universal Bank Cuts Compliance Cost CRO Multiplies Conversion Of Website Visitors To Aadhaar Seeders To comply with the government’s “Aadhaar Seeding” regulation, this leading universal bank in India needed to seed bank accounts with customers’ Aadhaar details. In this pursuit, the bank executed an omnichannel campaign targeted at its … Read more
I’ve visited several IKEA stores outside India during the past 20+ years. While I haven’t been able to visit the furniture retailer’s first Indian store that opened in Hyderabad four years ago, I got a chance to visit its new store in Mumbai recently. This store is as big as any of the other IKEA … Read more
We rarely visit banks nowadays but, on the one odd occassion that we do pop into a local branch to deposit a cheque or collect an FD receipt or whatever, many of us get waylaid by bank staff trying to sell credit card, personal loan, mutual fund, stock trading / DEMAT account, and other financial … Read more
In Digital Ads: Whose Preference Is It Anyway?, we saw how digital ads are targeted on the basis of advertisers’ specifications regarding consumer preferences (“Meta Preferences“) rather than the consumer’s own preferences. That speaks to the propriety of the advertiser to show its ads to a particular consumer. But you might be wondering, just because … Read more
A few years ago, many disruptionistas predicted that ad blockers would kill digital ads. I pooh-poohed their predictions. TV survived DVR. Web will survive ad blockers. — Ketharaman Swaminathan (@s_ketharaman) November 6, 2015 Sorry to say I told you so but I was right: Digital ads are alive and kicking During this period, digital surpassed … Read more